Fullmetrix vs WooCommerce Analytics
WooCommerce's native reports show revenue and orders. Fullmetrix adds net profit, LTV, cohorts, RFM and audience sync to ad platforms.
What WooCommerce Analytics cannot do
No profit tracking
WooCommerce shows gross revenue and order counts. It does not deduct product costs, shipping, transactions or marketing spend.
No LTV or cohorts
WooCommerce does not calculate customer lifetime value or revenue-based cohorts. Fullmetrix generates these metrics automatically.
No RFM segmentation
WooCommerce does not segment customers by Recency, Frequency and Monetary value. Fullmetrix creates 11 actionable RFM segments.
No audience sync
WooCommerce does not sync segments to Meta, Google or TikTok Ads. Fullmetrix does it continuously for precise retargeting.
WooCommerce is free, Fullmetrix is affordable
Basic reports included. Paid extensions needed for advanced features.
All features included. Scales by order volume.
Fullmetrix vs WooCommerce Analytics
Frequently asked questions
Does Fullmetrix replace WooCommerce Analytics?+
No. Fullmetrix is complementary. Keep WooCommerce Analytics for basic reports (stock, coupons) and add Fullmetrix for profit, cohorts and audiences.
Does WooCommerce calculate LTV?+
No. WooCommerce shows total revenue per customer but does not deduct costs. Fullmetrix calculates gross and net LTV automatically.
Do I need additional WooCommerce extensions?+
No. Fullmetrix connects directly to your WooCommerce store via a plugin. No third-party extensions needed for profit tracking or RFM.
Does Fullmetrix work with other platforms?+
Yes. Fullmetrix connects WooCommerce, PrestaShop and Shopify in a single dashboard. Ideal for multi-store setups.
Is setup complex?+
No. Install the WooCommerce plugin, connect your store in a few clicks. Order history is synced automatically.
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Comparisons
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Turn your WooCommerce data into decisions
Net profit, cohorts, RFM and ad audiences. Everything WooCommerce Analytics does not show.
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