Context
Linen & Co is a French premium home linen brand that sells direct via three distinct stores: a historical PrestaShop store (France and Belgium), an international Shopify store (English-speaking Europe and USA) and a B2B PrestaShop store for hotels and guest houses. Consolidated revenue reaches 310,000 euros monthly.
Each store has its own products, stock, ad campaigns and pricing catalog. Historically, the team runs each store separately with separate reports, then consolidates manually in a Google Sheet every Friday afternoon.
The challenge
Weekly consolidation takes about 3 hours for the admin lead and enables no cross analysis. It's impossible to answer essential questions: which products are most profitable across all stores? Which customers buy from multiple stores? What is the true consolidated LTV?
Stock is also managed separately, creating unnecessary stockouts: a product may be out of stock on the French store while the B2B store still has inventory. And Meta Ads campaigns sometimes target the same customers from three different ad accounts, wasting budget.
The founder wants unified steering without merging the stores (each has its legal and commercial rationale) and without migrating platforms.
The Fullmetrix solution
Linen & Co connects all 3 stores into a single Fullmetrix organization: 2 PrestaShop connections via the official module and 1 Shopify connection via the app. The 3-year history syncs in under 4 hours.
The multi-store dashboard instantly shows the consolidated P&L with each store's contribution. The Comparison view benchmarks the 3 stores on the same KPIs (AOV, return rate, net margin, repurchase rate). The unified Customer view detects 1,420 customers buying from at least 2 stores, revealing untapped cross-sell potential.
RFM segments are calculated globally (on the consolidated base) then synced to the 3 Meta Ads accounts, with cross-exclusion: B2B store customers are excluded from B2C campaigns to avoid ad duplication.