Analyze customer retention by cohort
Discover which acquisition cohorts generate the most long-term revenue and identify your real growth drivers.
Aggregate metrics hide the truth
Gross growth deceives
Rising revenue can mask collapsing retention among your newest customers.
Can't evaluate campaigns
Without cohorts, you do not know whether your marketing spend brings back loyal customers.
No long-term visibility
You have no idea how much revenue customers generate 6, 12 or 24 months after their first order.
Automatic cohort analysis
Cohorts by acquisition month
Every customer is automatically assigned to a cohort based on their first order date.
Retention and revenue over time
Visualize retention rate and cumulative revenue month after month per cohort.
Spot your best periods
Compare cohorts to learn which channels and campaigns bring the best customers.
Enable cohort analysis in a few clicks
Connect your store
Automatically import all your order and customer history.
Cohorts generated automatically
Fullmetrix groups customers by their first-order month.
Explore retention curves
Visualize retention and revenue per cohort over a custom period.
Optimize acquisition
Invest more in channels producing the most profitable cohorts.
Powerful visual cohorts
Retention matrix
Clear month-by-month retention visualization per cohort.
Cumulative revenue by cohort
Measure total revenue generated by each cohort over time.
LTV by cohort
Compare average lifetime value between acquisition cohorts.
Advanced filters
Segment by country, channel, first product bought or order value.
Multiple comparisons
Display several cohorts side by side to identify trends.
Export and share
Export analyses to share with your team or investors.
All your platforms
Frequently asked questions
What is a cohort?+
A cohort groups all customers who made their first purchase in the same period, typically a month.
Why analyze cohorts?+
Cohorts reveal the real quality of your customers over time, beyond raw metrics.
Are cohorts updated in real time?+
Yes, every new order automatically updates the relevant cohorts.
Can I analyze weekly cohorts?+
Yes, Fullmetrix allows daily, weekly, monthly or quarterly cohorts.
How do I know if my retention is good?+
We provide industry benchmarks to position your performance.
Can I filter cohorts?+
Absolutely. Filter by acquisition channel, country, product, segment and more.
Related pages
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Discover the true value of your customers
Use cohorts to identify your sustainable growth levers.
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