Comparison

Fullmetrix vs Putler

Name: Fullmetrix
Price: 9 EUR
Availability: InStock
Rating: 4.8 (127 reviews)

Putler aggregates multiple payment sources. Fullmetrix focuses on advanced e-commerce profit tracking. Honest comparison.

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Summary

Multi-source vs advanced profit tracking

Putler

Multi-source analytics (Shopify, WooCommerce, Etsy, PayPal, Stripe) with basic reporting. No detailed profit tracking, no RFM, no cohorts, no audience sync.

Starting at $20/month

Fullmetrix

E-commerce analytics with 5-cost-type profit tracking, cohorts, RFM, LTV and Meta/Google/TikTok audience sync. PrestaShop + WooCommerce + Shopify.

Starting at 9 EUR/month

Detailed comparison

Feature by feature

Feature	Putler	Fullmetrix
E-commerce platforms	Shopify, WooCommerce, Etsy, BigCommerce	PrestaShop, WooCommerce, Shopify
Non e-commerce sources	PayPal, Stripe, Braintree	No
Starting price	$20/month	9 EUR/month
Profit tracking	No	5 cost types (product, shipping, transaction, ads, misc)
Cohort analysis	No	Monthly + weekly
RFM segmentation	No	Automatic
Customer LTV	Basic (revenue only)	Gross + net per cohort
Ad audience sync	No	Meta, Google, TikTok
Revenue forecasting	No	ML-based
Multi-store	Multi-source (same dashboard)	Multi-platform
Data hosting	USA	EU (GDPR)
PrestaShop support	No	Native 1.7-8.x
Custom dashboards	Limited	Yes
Automatic digests	Email	Email + Slack

E-commerce platforms

PutlerShopify, WooCommerce, Etsy, BigCommerce

FullmetrixPrestaShop, WooCommerce, Shopify

Non e-commerce sources

PutlerPayPal, Stripe, Braintree

FullmetrixNo

Starting price

Putler$20/month

Fullmetrix9 EUR/month

Profit tracking

PutlerNo

Fullmetrix5 cost types (product, shipping, transaction, ads, misc)

Cohort analysis

PutlerNo

FullmetrixMonthly + weekly

RFM segmentation

PutlerNo

FullmetrixAutomatic

Customer LTV

PutlerBasic (revenue only)

FullmetrixGross + net per cohort

Ad audience sync

PutlerNo

FullmetrixMeta, Google, TikTok

Revenue forecasting

PutlerNo

FullmetrixML-based

Multi-store

PutlerMulti-source (same dashboard)

FullmetrixMulti-platform

Data hosting

PutlerUSA

FullmetrixEU (GDPR)

PrestaShop support

PutlerNo

FullmetrixNative 1.7-8.x

Custom dashboards

PutlerLimited

FullmetrixYes

Automatic digests

PutlerEmail

FullmetrixEmail + Slack

Fullmetrix advantages

Why choose Fullmetrix

Real profit tracking with 5 cost types

Putler shows revenue and trends. Fullmetrix deducts 5 cost types to calculate real net profit for every order.

Cohorts and net LTV

Analyze retention and customer lifetime value by monthly cohort. Putler offers neither cohorts nor net LTV.

RFM segmentation and audience sync

Automatically segment customers by RFM value and sync those segments to Meta, Google and TikTok Ads. Putler does not offer these features.

Native PrestaShop

Fullmetrix supports PrestaShop natively with an official plugin. Putler does not support PrestaShop.

FAQ

Frequently asked questions

Is Putler better than Fullmetrix for non e-commerce sources?+

Yes. Putler can aggregate PayPal, Stripe and Braintree data alongside e-commerce platforms. If you need a multi-source dashboard including off-store payments, Putler has an advantage.

Does Putler offer profit tracking?+

No. Putler shows revenue, refunds and trends but does not deduct product, shipping, transaction or advertising costs. Net profit is not calculated.

Does Putler support PrestaShop?+

No. Putler focuses on Shopify, WooCommerce, Etsy and payment gateways. PrestaShop is not supported.

Can you use both tools together?+

Yes. You can use Putler to aggregate non e-commerce payment sources and Fullmetrix for profit tracking and audiences on your store.

Is this comparison biased?+

This comparison is published by Fullmetrix. We try to be factual: Putler excels at multi-source aggregation, Fullmetrix at profit tracking and audiences.

How long to migrate from Putler to Fullmetrix?+

Connecting Fullmetrix takes 2 minutes. Initial historical data sync takes between 5 and 30 minutes depending on order volume.

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