Fullmetrix vs Google Analytics: E-commerce Analytics
GA4 excels at free web analytics. Fullmetrix complements GA4 with profit tracking, revenue cohorts, RFM segmentation and audience sync to ad platforms.
What GA4 cannot do for your e-commerce
No profit tracking in GA4
GA4 tracks revenue but ignores product costs, shipping fees, payment commissions and ad spend. It cannot calculate your real net margin.
No revenue-based cohorts
GA4 offers retention cohorts but not cumulative revenue cohorts. Fullmetrix calculates monthly and weekly cohorts by revenue and profit.
No RFM segmentation
GA4 does not offer automated RFM segmentation. Fullmetrix segments your customers into 11 RFM segments and syncs them to your ad platforms.
No native multi-platform audience sync
GA4 only exports to Google Ads. Fullmetrix syncs your segments to Meta Ads, Google Ads and TikTok Ads automatically.
GA4 is free, Fullmetrix is affordable
GA4 is free. GA360 starts at $150,000/year for enterprises.
All features included. Complementary to GA4.
Fullmetrix vs Google Analytics
Frequently asked questions
Does Fullmetrix replace Google Analytics?+
No. Fullmetrix is complementary to GA4. Keep GA4 for traffic tracking and add Fullmetrix for profit, cohorts and audiences.
Does GA4 calculate my store's profit?+
No. GA4 tracks e-commerce revenue but does not deduct product costs, shipping, transactions or marketing spend. Profit requires Fullmetrix.
Can I use GA4 and Fullmetrix together?+
Yes. GA4 for web analytics (traffic, journeys, conversions) and Fullmetrix for business metrics (profit, LTV, cohorts, RFM, ad audiences).
Does Fullmetrix sync audiences to Google Ads?+
Yes. Fullmetrix syncs your RFM segments to Google Ads, Meta Ads and TikTok Ads. GA4 only syncs to Google Ads.
GA4 is free, why pay for Fullmetrix?+
GA4 is a web analytics tool, not an e-commerce business analytics tool. Fullmetrix calculates net profit, revenue cohorts and RFM. This is data GA4 does not provide.
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Comparisons
Alternatives
Go beyond revenue, measure profit
Keep GA4 for traffic. Add Fullmetrix for profit, cohorts, RFM and ad audiences.
14-day free trial.