Fullmetrix vs Google Analytics 4
GA4 analyzes web traffic. Fullmetrix analyzes e-commerce profit. Two complementary tools, not competitors.
Traffic analytics vs profit analytics
Free web analytics: traffic, acquisition, user behavior, conversions. No profit tracking, no net LTV, no RFM, no revenue cohorts.
E-commerce analytics with 5-cost-type profit tracking, revenue cohorts, RFM, net LTV and Meta/Google/TikTok audience sync.
Feature by feature
Why add Fullmetrix to GA4
Real profit tracking
GA4 measures revenue but never deducts costs. Fullmetrix calculates net profit after 5 cost types: product, shipping, transaction, ads and misc.
Revenue cohorts, not session cohorts
GA4 cohorts measure retention by sessions. Fullmetrix measures retention by revenue and profit, which is more relevant for business.
RFM and audience sync
Segment customers by RFM value and sync those segments to Meta, Google and TikTok Ads. GA4 does not offer RFM segmentation.
Ready to use without configuration
GA4 requires hours of setup (events, conversions, enhanced e-commerce). Fullmetrix connects in 2 minutes and shows your data immediately.
Frequently asked questions
Does Fullmetrix replace Google Analytics?+
No. Both tools are complementary. GA4 analyzes traffic, acquisition sources and user behavior. Fullmetrix analyzes profit, revenue cohorts, RFM and net LTV.
Why pay for Fullmetrix if GA4 is free?+
GA4 does not calculate profit, net LTV, revenue cohorts or RFM. These business metrics are essential for optimizing your e-commerce and easily justify 9 EUR/month.
Does Fullmetrix use GA4 data?+
Fullmetrix can connect to Google Analytics to enrich your data. But it connects directly to your CMS APIs for transactional data.
Does GA4 offer profit tracking?+
No. GA4 measures revenue via enhanced e-commerce but does not deduct any costs. Net profit, product margins and transaction costs are not calculated.
Can you use both tools together?+
Yes, it is even recommended. GA4 for traffic and acquisition, Fullmetrix for profit and customer value. Both tools are independent and complementary.
Is GA4 enough for an e-commerce store?+
GA4 is essential for traffic and acquisition. But to manage profitability, you need a profit tracking tool like Fullmetrix as a complement.
Related pages
Alternatives
Comparisons
Complement GA4 with profit tracking
Profit, revenue cohorts, RFM and audience sync. The ideal complement to Google Analytics.
14-day free trial.