Fullmetrix vs Klaviyo: E-commerce Analytics
Klaviyo is an email marketing tool with basic analytics. Fullmetrix is an e-commerce business analytics tool with profit tracking, cohorts, RFM and ad audience sync.
Two tools, two different missions
Klaviyo: email marketing
Klaviyo is an email and SMS marketing tool with campaign-oriented analytics. It does not calculate net profit, revenue cohorts or multi-platform RFM.
Fullmetrix: profit analytics
Fullmetrix focuses on business metrics: multi-cost net profit, LTV, cohorts, RFM. Data that Klaviyo does not provide.
No PrestaShop support
Klaviyo integrates with Shopify and WooCommerce but not PrestaShop. Fullmetrix natively supports all three platforms.
Multi-platform audience sync
Klaviyo syncs to Facebook/Instagram. Fullmetrix syncs to Meta Ads, Google Ads and TikTok Ads simultaneously.
Two different pricing structures
Pricing based on number of contacts. Costs increase rapidly.
Scales by order volume. All features included.
Fullmetrix vs Klaviyo
Frequently asked questions
Does Fullmetrix replace Klaviyo?+
No. Klaviyo is an email/SMS marketing tool. Fullmetrix is an e-commerce business analytics tool. They are complementary.
Does Klaviyo calculate profit?+
No. Klaviyo shows revenue attributed to email campaigns but does not deduct product costs, shipping or transactions. Profit requires Fullmetrix.
Can I use Klaviyo and Fullmetrix together?+
Yes. Klaviyo for email marketing and retention. Fullmetrix for business metrics (profit, cohorts, RFM) and audience sync to Google and TikTok.
Does Klaviyo support PrestaShop?+
No. Klaviyo natively integrates with Shopify and WooCommerce, but not PrestaShop. Fullmetrix supports all three platforms.
Is Fullmetrix cheaper than Klaviyo?+
Yes. Fullmetrix starts at EUR 9/month with all features. Klaviyo starts at $20/month and the price increases with the number of contacts.
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