Comparison

Fullmetrix vs Klaviyo

Name: Fullmetrix
Price: 9 EUR
Availability: InStock
Rating: 4.8 (127 reviews)

Klaviyo excels at email marketing. Fullmetrix excels at profit analytics. Two complementary tools. Honest comparison.

Summary

Email marketing vs profit analytics

Klaviyo

Email and SMS marketing platform with basic built-in analytics. No detailed profit tracking, no revenue cohorts, no advanced RFM, no multi-CMS.

Starting at $20/month (email + analytics)

Fullmetrix

E-commerce analytics with 5-cost-type profit tracking, cohorts, RFM, net LTV and Meta/Google/TikTok audience sync. Multi-platform.

Starting at 9 EUR/month

Detailed comparison

Feature by feature

Feature	Klaviyo	Fullmetrix
Main focus	Email/SMS marketing	E-commerce profit analytics
E-commerce platforms	Shopify, WooCommerce, BigCommerce	PrestaShop, WooCommerce, Shopify
Starting price	$20/month (email + analytics)	9 EUR/month
Profit tracking	No	5 cost types
Cohort analysis	Basic (by campaign)	By monthly revenue
RFM segmentation	Limited (predictive analytics)	Automatic
Customer LTV	Predictive LTV (basic)	Gross + net per cohort
Ad audience sync	Meta, Google (via integration)	Meta, Google, TikTok
Email automation	Advanced (flows, triggers, A/B)	No
SMS marketing	Yes	No
Multi-store	Multi-store (same platform)	Multi-platform
PrestaShop support	Not native	Native 1.7-8.x
Data hosting	USA	EU (GDPR)
Revenue forecasting	Predictive analytics (email)	ML-based

Main focus

KlaviyoEmail/SMS marketing

FullmetrixE-commerce profit analytics

E-commerce platforms

KlaviyoShopify, WooCommerce, BigCommerce

FullmetrixPrestaShop, WooCommerce, Shopify

Starting price

Klaviyo$20/month (email + analytics)

Fullmetrix9 EUR/month

Profit tracking

KlaviyoNo

Fullmetrix5 cost types

Cohort analysis

KlaviyoBasic (by campaign)

FullmetrixBy monthly revenue

RFM segmentation

KlaviyoLimited (predictive analytics)

FullmetrixAutomatic

Customer LTV

KlaviyoPredictive LTV (basic)

FullmetrixGross + net per cohort

Ad audience sync

KlaviyoMeta, Google (via integration)

FullmetrixMeta, Google, TikTok

Email automation

KlaviyoAdvanced (flows, triggers, A/B)

FullmetrixNo

SMS marketing

KlaviyoYes

FullmetrixNo

Multi-store

KlaviyoMulti-store (same platform)

FullmetrixMulti-platform

PrestaShop support

KlaviyoNot native

FullmetrixNative 1.7-8.x

Data hosting

KlaviyoUSA

FullmetrixEU (GDPR)

Revenue forecasting

KlaviyoPredictive analytics (email)

FullmetrixML-based

Fullmetrix advantages

Why add Fullmetrix to Klaviyo

Real profit tracking

Klaviyo measures revenue attributed to emails. Fullmetrix calculates net profit after deducting 5 cost types. You know if your campaigns are truly profitable.

Revenue cohorts and net LTV

Klaviyo offers campaign cohorts. Fullmetrix offers acquisition month cohorts with net LTV, more relevant for driving growth.

Advanced RFM segmentation

Klaviyo segmentation is based on email engagement. Fullmetrix segments by transactional value (Recency, Frequency, Monetary) to target your best customers.

Native multi-platform

Klaviyo does not natively support PrestaShop. Fullmetrix covers PrestaShop, WooCommerce and Shopify in one dashboard.

FAQ

Frequently asked questions

Is Klaviyo better than Fullmetrix for email marketing?+

Yes. Klaviyo is a leading email and SMS marketing platform. Fullmetrix does not do email marketing. The two tools serve different functions.

Can you use Klaviyo and Fullmetrix together?+

Yes, it is even recommended. Klaviyo for email/SMS marketing, Fullmetrix for profit tracking and advanced analytics. Both tools are complementary.

Does Klaviyo offer profit tracking?+

No. Klaviyo measures revenue attributed to emails and SMS but does not deduct product, shipping, transaction or advertising costs. Net profit is not calculated.

Are Klaviyo analytics sufficient?+

For measuring email performance, yes. For managing overall e-commerce profitability, no. Fullmetrix adds profit tracking, cohorts and RFM that Klaviyo does not calculate.

Is this comparison biased?+

This comparison is published by Fullmetrix. We acknowledge that Klaviyo excels at email marketing. Fullmetrix excels at profit analytics. Both tools are complementary, not competitors.

Does Klaviyo support PrestaShop?+

Klaviyo does not have a native PrestaShop integration. Third-party solutions exist but are limited. Fullmetrix supports PrestaShop natively with an official plugin.

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