Fullmetrix vs Shopify Analytics
Shopify's native reports show revenue and orders, but not net profit, cohorts, RFM or LTV. Fullmetrix fills these gaps.
What Shopify Analytics cannot do
No real profit tracking
Shopify shows gross revenue but does not deduct all costs: shipping, transactions, ad spend, operational costs. Fullmetrix integrates 5 cost types.
No cohorts or RFM
Shopify does not offer revenue-based cohort analysis or RFM segmentation. Fullmetrix calculates these metrics automatically.
No audience sync to ad platforms
Shopify does not sync customer segments to Meta, Google or TikTok Ads. Fullmetrix does it automatically for precise retargeting.
Limited to Shopify only
If you also sell on WooCommerce or PrestaShop, Shopify Analytics only covers Shopify. Fullmetrix centralizes all your stores.
Shopify Analytics is included, Fullmetrix is affordable
Advanced reports require the Shopify plan ($92/month) or higher.
All features included from day one.
Fullmetrix vs Shopify Analytics
Frequently asked questions
Does Fullmetrix replace Shopify Analytics?+
No. Fullmetrix is complementary. Keep Shopify Analytics for basic reports (traffic, Live View) and add Fullmetrix for profit, cohorts and audiences.
Does Shopify calculate LTV?+
Shopify shows a basic "Customer lifetime value" but does not deduct costs. Fullmetrix calculates gross and net LTV with 5 integrated cost types.
Do I need Fullmetrix if I have Shopify Advanced?+
Yes. Even the Advanced plan does not offer revenue cohorts, RFM, multi-cost net profit or audience sync to Meta and TikTok.
Does Fullmetrix work with other platforms?+
Yes. Fullmetrix connects Shopify, WooCommerce and PrestaShop in a single dashboard. Ideal if you sell on multiple platforms.
Is setup quick?+
Yes. Connect your Shopify store in a few clicks via OAuth. Order history is synced automatically.
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Comparisons
Alternatives
Go beyond Shopify Analytics limits
Net profit, cohorts, RFM and ad audiences. Everything Shopify does not show.
14-day free trial.