Fullmetrix vs Shopify Analytics
Shopify Analytics is included in your subscription. Fullmetrix goes further with profit tracking, cohorts and audiences. Honest comparison.
Basic analytics vs advanced analytics
Native dashboard included with Shopify: revenue, orders, sessions, popular products. No net profit after all costs, no cohorts, no RFM, no audience sync.
E-commerce analytics with 5-cost-type profit tracking, cohorts, RFM, net LTV and Meta/Google/TikTok audience sync. Multi-platform.
Feature by feature
Why add Fullmetrix to Shopify
Real profit tracking with 5 cost types
Shopify Analytics shows revenue and basic gross margin. Fullmetrix deducts 5 cost types to calculate real net profit for every order.
Cohorts and net LTV
Shopify does not offer cohort analysis. Fullmetrix shows retention and net LTV by acquisition month to optimize your strategy.
RFM and audience sync
Automatically segment customers by RFM value and sync those segments to Meta, Google and TikTok Ads. Shopify Analytics does not offer these features.
Multi-platform if you grow
If you add PrestaShop or WooCommerce, Fullmetrix centralizes all your stores. Shopify Analytics stays limited to Shopify.
Frequently asked questions
Is Shopify Analytics enough for my e-commerce store?+
To get started, yes. But as soon as you need to know your real profit, net LTV or segment customers by value, Shopify Analytics reaches its limits.
Does Fullmetrix replace Shopify Analytics?+
No. Shopify Analytics remains useful for Live View and basic metrics. Fullmetrix complements it with profit tracking, cohorts and audiences.
Does Shopify Analytics offer profit tracking?+
Shopify shows basic gross margin on higher plans. But it does not deduct shipping, transaction, advertising or miscellaneous costs. Real net profit is not calculated.
Can you use both tools together?+
Yes. Fullmetrix connects to your Shopify store independently and does not modify Shopify Analytics. Both coexist perfectly.
Is this comparison biased?+
This comparison is published by Fullmetrix. We acknowledge that Shopify Analytics is free and sufficient for basic metrics. Fullmetrix adds an advanced analytics layer that Shopify does not offer.
How long to set up Fullmetrix with Shopify?+
2 minutes. Install the Shopify plugin, authorize the connection and your data syncs automatically.
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Go beyond Shopify Analytics
Profit tracking, cohorts, RFM and audience sync. The ideal complement for your Shopify store.
14-day free trial.