Feature

Automated reports: never build a manual reporting again

Fullmetrix generates your performance reports automatically and emails them at the frequency you choose. Profit, sales, margins, cohorts, ROAS, POAS: everything is consolidated into a clear digest, exportable in PDF or CSV. Your team gets the right numbers at the right time, with zero effort.

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The problem

Why manual reporting costs you more than you think

Hours lost each week compiling data

Every Monday morning, someone exports CSVs from WooCommerce, copies numbers from Meta Ads, recalculates margins in Excel and formats a slide for the weekly meeting. This ritual mobilizes 3 to 6 hours per week of a skilled employee, totaling 150 to 300 hours a year. During that time, the data that really matters is not analyzed.

Inconsistent numbers across teams

Marketing reports a ROAS, finance reports profit, the CEO reports revenue. Everyone extracts data their own way, applies their own calculation rules and shows up to meetings with numbers that don't match. Meetings turn into methodology debates instead of business decisions. Without a single source of truth, you cannot align the organization.

Insights that arrive too late

When your monthly report identifies a margin drop on a product, it is often too late to react. Manual reporting is retrospective by nature and infrequent. You miss weak signals that, detected in time, could have allowed you to adjust a campaign, restock a SKU or correct a pricing error.

The solution

How Fullmetrix fully automates your reporting

Automated daily, weekly and monthly digests

Configure a daily digest for the marketing team, a weekly one for leadership and a monthly one for the board in 30 seconds. Each digest is generated automatically and emailed to your chosen recipients. Key metrics (revenue, profit, ROAS, POAS, margin, AOV) are pre-calculated and compared to the previous period.

PDF and CSV exports ready to share

Every report is exportable as a branded PDF, perfect for a committee or board meeting. Raw data is also available as CSV for those who want to dig deeper in Excel or a BI tool. The CSV export uses UTF-8 with configurable separator, compatible with Excel, Google Sheets and LibreOffice.

Single source of truth for the whole team

Fullmetrix calculates your metrics from a single, documented data source. The ROAS shown to marketing is strictly identical to the one finance sees. Meetings no longer debate methodology, they debate actions to take. The organization aligns around shared, validated numbers.

How it works

Set up your automated reports in 4 steps

Choose your report template

Select a predefined template: sales report, profitability report, advertising report, cohort report or full executive report. Each template includes the most relevant KPIs for its audience. You can also start from a blank template and compose your own blocks from the widget library.

Set frequency and recipients

Choose a frequency: daily, weekly, monthly or quarterly. Set the delivery day and time (for example every Monday at 9 AM). Add a recipient email list, with or without PDF attachment. Configure the timezone so the report arrives at the right time in each office.

Customize content and branding

Add your logo, colors and a custom introduction message. Select which metrics to include and their display order. Set default filters (store, channel, category) so each recipient gets a report focused on their scope.

Receive and share

The first report ships at the configured time. Each recipient gets an email with the summary in the body and the full PDF attached. A direct link to the online dashboard allows drilling into the data in one click. The history of sent reports is kept in Fullmetrix for later review.

Key features

Everything you need to automate your reporting

Predefined report templates

More than 10 ready-to-use templates: executive report, sales report, advertising report, profitability report, cohort report, product report. Each template is optimized for its audience with the right KPIs and layout.

Flexible scheduling

Daily, weekly, monthly or quarterly. Choose the day, time and timezone. Configure multiple reports with different frequencies for different audiences within your organization.

Branded PDF export

Every report is exportable as a PDF with your logo, colors and custom introduction message. Ready to share with the executive committee, investors or partners.

Excel-compatible CSV export

Raw data is exportable as UTF-8 CSV with configurable separator (comma, semicolon, tab). Compatible with Excel, Google Sheets, LibreOffice and all modern BI tools.

Automatic comparison with previous period

Each metric shows its variation vs. the previous period (previous week, previous month, previous year). Trends are visually flagged with arrows and variation percentages.

Sent reports history

Browse the full history of every report sent from any date. Find a report sent 3 months ago in one click, without having to regenerate it.

Integrations

Compatible with your e-commerce stack

PrestaShop

Native sync via official module for PrestaShop 1.7 to 8.x.

WooCommerce

Dedicated plugin that syncs orders, products and customers continuously.

Shopify

Shopify app that imports all your store data.

Meta Ads, Google Ads, TikTok Ads

Advertising integrations to aggregate spend and ROAS into your reports.

FAQ

Frequently asked questions about automated reports

Can I create a custom report without using a template?+

Yes. Fullmetrix offers a report builder with a library of 50+ widgets (KPIs, charts, tables) that you can assemble freely. You choose the metrics, the period, the filters and the layout.

Are reports sent as PDF or HTML?+

Both. The email contains an HTML summary visible directly in the inbox, with the full PDF attached for sharing or printing. You can also download the PDF from your Fullmetrix workspace.

How many recipients can I add to a report?+

There is no limit on the number of recipients. You can add your entire team, investors, partners. Each report can have its own distribution list.

Do reports include advertising data?+

Yes. If you have connected Meta Ads, Google Ads or TikTok Ads, advertising spend is included in your reports with ROAS, POAS and net profit after advertising.

Can I export reports as CSV?+

Yes. Each report can be exported as UTF-8 CSV with configurable separator (comma, semicolon). The CSV contains raw data, ready to be imported into Excel, Google Sheets or a BI tool.

Can I pause or modify a report at any time?+

Yes. You can pause, change the frequency, modify the recipients or delete a report at any time from your Fullmetrix workspace. Changes take effect immediately.

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