Measure the real impact of your promo codes
Analyze the performance of each coupon and discount to optimize your promotional strategy and protect your margins.
Promotions without tracking eat into your margins
Unknown ROI
You don't know if your promo codes actually generate more revenue than they cost.
Coupon abuse
Without tracking, some customers excessively exploit promo codes without your knowledge.
Sales cannibalization
Your promotions attract customers who would have purchased at full price, reducing net margin.
Fullmetrix analyzes each coupon in depth
Per-coupon ROI
Calculate the return on investment of each promo code by comparing generated revenue and granted discounts.
Usage tracking
Number of uses, average discount amount, and average basket for each coupon.
Margin impact
Measure the net impact of your promotions on margins by product and category.
Analyze your coupons in 4 steps
Sync your stores
Connect your platforms to automatically import coupons and discounts.
Data import
Promo codes, discount rules, and usage history are synced.
Performance analysis
Fullmetrix calculates ROI, usage rate, and margin impact.
Optimize your strategy
Identify profitable promotions and eliminate those hurting your margins.
Drive your promotions with precise data
Per-coupon ROI
Incremental revenue vs. discount cost for each promotional code.
Usage rate
Number of times each coupon was used with period detail.
Average basket with coupon
Compare average basket with and without coupon to measure the incentive effect.
Top coupons
Ranking of most used and most profitable coupons in your catalog.
Abuse detection
Identify abnormal or excessive use of promo codes.
Margin impact
Visualize margin erosion caused by each active promotion.
Analyze coupons across all your platforms
Frequently asked questions
Are PrestaShop discount rules imported?+
Yes, PrestaShop cart rules and discount vouchers are synced with their associated orders.
Can I measure the ROI of a specific promo code?+
Yes, each coupon has a detailed page with generated revenue, usage count, and total discount cost.
Are automatic discounts tracked?+
Yes, automatic cart promotions are recorded just like manual codes.
Can I compare performance between coupons?+
Yes, a comparison table lets you rank coupons by ROI, usage, or discount amount.
Do expired coupons remain visible?+
Yes, the complete history of all your coupons is preserved for long-term analysis.
Can I see which customers use the most coupons?+
Yes, per-customer analysis shows the most active promo code users.
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Optimize your promotions with Fullmetrix
Measure the true ROI of your coupons and protect your margins.
14-day free trial.