Feature

Dashboard builder: create the perfect view for every team

Every team needs to see data differently. With Fullmetrix dashboard builder, compose the dashboards that exactly match the needs of the CEO, CMO, CFO and operations team through drag-and-drop. All widgets are connected to your single source of truth.

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The problem

Why standard dashboards are never enough

One dashboard cannot satisfy the whole team

The CEO wants to see net profit, trajectory and seasonality. The CMO wants ROAS, CAC and attribution. The CFO wants P&L and cash flow. Operations wants stock and alerts. A single dashboard trying to serve everyone ends up satisfying no one: too many widgets, too much noise, not enough depth on the topics that matter.

Classic BI tools are too complex

Tableau, Power BI or Looker require SQL skills, a data warehouse, a data analyst and weeks of configuration. For an e-commerce merchant who just wants to see profit by channel, that's a disproportionate investment. Without a dedicated data team, these tools quickly become obsolete because no one maintains them.

Impossible to iterate quickly on KPIs

When the business evolves, the KPIs to track evolve too. With a rigid, hard-coded dashboard, every change goes through a ticket, a roadmap and a developer. Teams end up bypassing the official tool by exporting to Excel, which ruins the single source of truth promise.

The solution

How Fullmetrix democratizes dashboard creation

No-code drag-and-drop editor

Build your dashboards in minutes with a visual editor. Drag widgets, resize blocks, rearrange the layout. No code, no SQL, no technical skills required. A marketing team member can build a dashboard for the CMO in 15 minutes, without an IT ticket.

Library of 50+ ready-to-use widgets

Access a complete widget library: simple KPIs, line charts, bars, donuts, tables, heatmaps, funnels, cohorts. Each widget is automatically connected to your Fullmetrix data and updates in real time. You assemble, you don't build.

Dedicated dashboards per role and team

Create an executive dashboard for leadership, a marketing dashboard for acquisition, a finance dashboard for P&L, an ops dashboard for inventory. Each dashboard is customizable per permission: read-only, edit, external sharing. Everyone sees what they need, nothing more.

How it works

Create your first dashboard in 4 steps

Create a new dashboard

Click new dashboard and give it a name. Choose to start from a predefined template (CEO, CMO, CFO, Ops) or a blank page. Templates are a good starting point to avoid blank page syndrome.

Drag your widgets

Browse the widget library organized by category: profitability, sales, advertising, customers, products, inventory. Drag the widgets you want onto the grid. Resize them, move them, delete them in one click.

Configure filters and period

Each widget can have its own filters (store, channel, category) or inherit the dashboard's global filters. Set the default period (7 days, 30 days, current month) and enable automatic comparisons with the previous period.

Share with your team

Share the dashboard with members of your organization in read or edit mode. Generate a secure public link to share with an external partner. Schedule automated email delivery at a defined frequency.

Key features

Everything you need to build the perfect dashboard

Drag-and-drop editor

Visual interface to compose your dashboards. Drag widgets, resize the grid, organize sections. No code required, professional result in minutes.

50+ ready-to-use widgets

KPIs, line charts, histograms, donuts, tables, heatmaps, funnels, cohorts, waterfall. Each widget is optimized to display a specific type of data.

Global and local filters

Apply filters at the dashboard or widget level. Filter by store, channel, category, product, period, customer segment or custom tag.

Templates by role

Predefined templates for CEO, CMO, CFO, e-commerce manager, acquisition manager, ops. Each template includes the most relevant KPIs for the role.

Granular permissions

Define who can view, edit or share each dashboard. Share in read-only mode with investors, in edit mode with the marketing team, in read mode with external partners via secure link.

Real-time updates

All widgets are connected to your Fullmetrix data and update automatically as soon as a new order comes in. No manual refresh, no delay.

Integrations

Connected to your entire stack

E-commerce stores

PrestaShop, WooCommerce and Shopify natively. All order, product and customer data available.

Ad networks

Meta Ads, Google Ads, TikTok Ads. ROAS, POAS, CAC and attribution in your widgets.

Payment processors

Stripe and PayPal for transaction fees and refunds.

Multi-store

Aggregate data from multiple stores into a single consolidated dashboard.

FAQ

Frequently asked questions about custom dashboards

How many dashboards can I create?+

There is no limit on the number of dashboards. You can create as many views as you need to cover all your team's needs. Each dashboard is independent with its own widgets, filters and permissions.

Can I import my own data to display?+

Widgets display data synced from your stores and ad networks connected to Fullmetrix. To add external data, you can import it via CSV or API by creating custom fields.

Are dashboards responsive?+

Yes. All dashboards automatically adapt to desktop, tablet and mobile screens. Widgets rearrange themselves based on screen size to guarantee optimal readability on any device.

Can I export a dashboard as PDF?+

Yes. Each dashboard can be exported as a branded PDF in one click. You can also schedule automatic PDF delivery by email to a list of recipients at a defined frequency.

Can I share a dashboard with someone who doesn't have a Fullmetrix account?+

Yes. You can generate a secure public link that allows anyone (investor, partner, consultant) to view the dashboard in read-only mode without needing an account. The link can be revoked at any time.

Are changes on a shared dashboard synced?+

Yes. If multiple people have edit access to a dashboard, changes are synced in real time. Everyone sees the changes of others instantly, like in a Google Docs document.

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