Feature

Annotations: contextualize your dashboards with the events that matter

Fullmetrix lets you add dated annotations on your dashboards to mark important events: product launch, new ad campaign, price change, promotion, site redesign. Every chart tells a story, and annotations make that story readable at a glance.

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The problem

Why your analytics charts are unreadable without context

Peaks and drops are mysterious

Your dashboard shows a sales peak on March 15 followed by a drop on March 20. Why? A Meta campaign that crushed it then stopped? An influencer who posted then deleted their post? A pricing bug that was fixed? Without annotations, you no longer know what happened. Analysis becomes archaeology that takes hours to reconstruct events.

Team memory is lost

When a team member leaves the company, they take the memory of past events with them. The new hire looks at the charts and doesn't understand why sales doubled in June 2024. Without documentation integrated into dashboards, every team change restarts interpreting history from scratch.

Causalities are wrong

Without context, a sales peak is wrongly attributed to an ad campaign when it was actually a seasonal effect or free media coverage. These attribution errors lead to biased business decisions: increasing the ad budget of a campaign that actually contributed nothing, when the real lever was elsewhere.

The solution

How Fullmetrix enriches your dashboards with annotations

Add annotations in one click on any chart

Click directly on a point of your curve to add a dated annotation. Enter a title (launch of product X), a description (event details) and a category (marketing, product, technical, external). The annotation appears immediately on all charts that cover this date.

Categories and colors to distinguish event types

Classify your annotations by category: ad campaigns (blue), product launches (green), price changes (orange), technical incidents (red), external events (gray). Each category has its own color and can be hidden or shown on demand to filter what you want to see.

Annotations shared across the team

All annotations are shared among members of your Fullmetrix organization. The marketing team annotates their campaigns, the product team annotates their releases, the tech team annotates their incidents. Everyone benefits from the context added by others. Team memory is centralized and persistent.

How it works

Add annotations in 4 steps

Identify an event to annotate

Identify an important event: new campaign launch, product release, price change, fixed bug, influencer post, press coverage. The more you annotate, the more readable and actionable your history becomes for the future.

Click the chart at the event date

Open any Fullmetrix chart and click the point corresponding to the date. A context menu appears with the option to add an annotation. Alternatively, use the plus annotation button in the dashboard header to add to today's date.

Fill in the details

Enter a short descriptive title, a detailed description (optional), a category (marketing, product, technical, external) and an optional URL (link to the campaign, press release, Jira ticket). Save to create the annotation.

View your annotations everywhere

The annotation appears immediately on all charts covering that date, in all dashboards of your organization. On hover, you see the title and description. On click, you access the full details and associated URL.

Key features

Everything you need to contextualize your analyses

One-click annotations

Add annotations directly on charts. Fast and intuitive interface to encourage the team to systematically annotate important events.

Colored categories

Classify annotations by category (marketing, product, technical, external) with distinct colors. Filter by category to see only what interests you.

Team sharing

All annotations are visible to members of your organization. Centralization of team memory and shared contextualization.

Global or targeted annotations

Create global annotations (appear on all dashboards) or targeted ones (appear only on certain dashboards or metrics).

URLs and attachments

Attach a URL to each annotation (link to campaign, ticket, press release). Enrich documentation without cluttering charts.

Export and audit

Export the annotation list as CSV for audit or reporting. Retrieve all major events of the year in a single chronological file.

Integrations

Annotations available everywhere

Fullmetrix dashboards

Annotations visible on all dashboards, standard or custom via the builder.

Automated reports

Annotations are included in automated PDF and email reports to contextualize the numbers.

CSV exports

Export the annotation list with metrics for external analysis in Excel or a BI tool.

API webhooks

Automatically send annotations via the Fullmetrix API from your tools (GitHub, Jira, Meta Ads) on every event.

FAQ

Frequently asked questions about annotations

How many annotations can I create?+

There is no limit on the number of annotations. You can create as many as needed to document all the important events of your activity. The more you annotate, the more readable your history becomes for you and your team.

Do annotations appear on all dashboards?+

By default, annotations are global and appear on all charts that cover the annotated date. You can also create targeted annotations that only appear on specific dashboards or metrics to avoid visual overload.

Can I categorize and filter annotations?+

Yes. Each annotation has a category (marketing, product, technical, external) with a distinct color. You can hide or show certain categories in the interface to see only what interests you in the current context.

Are annotations shared with my team?+

Yes. All annotations are shared among members of your Fullmetrix organization. Each member can create, edit or delete their own annotations. Annotations created by others are visible in read-only mode by default.

Can I add an annotation via an API?+

Yes. Fullmetrix offers a REST API to create, list, modify and delete annotations. You can integrate annotation creation into your GitHub workflows (on every deployment), Jira (on every resolved ticket) or Meta Ads (on every new campaign).

Are annotations included in PDF reports?+

Yes. Automated PDF reports include annotations that fall within the report period. Report readers immediately see the context of peaks and drops without needing extra explanation.

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