Know your customers like never before
RFM segmentation, lifetime value, retention and behavioral insights calculated automatically across all your orders.
You do not truly know your customers
An opaque customer base
You have thousands of customers but do not know which are loyal, at risk or dormant.
No actionable segmentation
Without clear segments, your marketing campaigns target everyone with the same message.
Gut-based decisions
You lack concrete data on the real behavior and value of your customers.
Automated and actionable customer analytics
Automatic RFM segmentation
Fullmetrix classifies your customers by Recency, Frequency and Monetary value to reveal your champions.
Accurate lifetime value
Measure real LTV per segment and cohort to optimize acquisition spend.
Actionable insights
Spot at-risk customers, champions to reward and dormant ones to reactivate.
Get customer insights in minutes
Connect your store
We automatically import all your customers and their order history.
Automatic segment calculation
Fullmetrix applies RFM methodology and computes LTV per customer.
Explore your segments
See champions, loyal, new, at risk and lost customers at a glance.
Activate your audiences
Sync your segments to Meta, Google and TikTok for targeted marketing.
Everything to understand and activate customers
RFM segmentation
11 ready-to-use customer segments updated automatically.
LTV by segment
Precise lifetime value computed for every customer group.
Retention rate
Track customer loyalty over time with clear metrics.
At-risk customers
Automatically detect customers about to churn.
Full history
Access every order, product and interaction per customer.
Export and audience sync
Send segments to your ad platforms in one click.
All your platforms
Frequently asked questions
What is RFM segmentation?+
RFM stands for Recency, Frequency and Monetary value. It is a proven method to identify your best customers.
How is LTV calculated?+
We calculate actual lifetime value from the complete history of each customer, not theoretical estimates.
Can I build custom segments?+
Yes, you can create custom segments based on your own business criteria.
Do segments update automatically?+
Yes, segments are recalculated continuously on every new order or interaction.
Can I export my customers?+
Absolutely. Unlimited CSV exports and direct sync to your advertising platforms.
How many customers can I analyze?+
No limit. Fullmetrix easily handles bases with millions of customers.
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Turn your customer data into growth
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