Geography

Understand where your sales and profits come from

Analyze revenue, orders and profit by country, region and city. Identify your strongest markets and optimize campaigns by geographic zone.

The problem

You are blind to the geography of your business

No zone-level view

Your CMS offers no interactive map or usable geographic breakdown of your sales.

Untargeted campaigns

You spend the same ad budget everywhere without knowing which regions are most profitable.

Unoptimized logistics

Without geographic data, you cannot optimize shipping costs or delivery times by zone.

The solution

Actionable geographic insights

Interactive map

Visualize sales on an interactive map color-coded by volume or profitability.

Geographic drill-down

Click a country to see regions, then a region to see cities. Multi-level analysis.

Metrics by zone

Revenue, orders, average order value, conversion rate and net profit broken down by geographic zone.

How it works

Access your geographic analytics

1

Automatic data

Fullmetrix automatically extracts geographic data from your existing orders.

2

Smart geocoding

Shipping addresses are geocoded to accurately place each order on the map.

3

Map visualization

Explore your sales on an interactive map with zoom and period filters.

4

Optimize by zone

Identify high-potential zones and adjust your campaigns and logistics accordingly.

Key features

Everything to analyze your geographic markets

Interactive map

World map color-coded by sales volume or profitability.

Country-region-city analysis

Three levels of granularity to explore your geographic data.

Zone ranking

Top zones by revenue, orders, average order value or net profit.

Time filters

Analyze the geography of your sales over any time period.

Period comparison

Compare geographic trends in your sales between two periods.

Map export

Export geographic data and maps for your presentations.

Compatible with

Your e-commerce platforms

Shopify
WooCommerce
PrestaShop
Meta Ads
Google Ads
TikTok Ads
FAQ

Frequently asked questions

Where does the geographic data come from?+

Fullmetrix uses shipping addresses from your orders to determine the location of each sale.

Can I see data by city?+

Yes, you can explore sales at country, region and city level depending on data availability.

Is the map interactive?+

Yes, you can zoom, click on zones and filter data directly on the map.

Is historical data included?+

Yes, all past orders are geocoded during the initial sync.

Can I export geographic data?+

Yes, data can be exported as CSV with location information.

Are ad campaigns linked to zones?+

Yes, you can cross-reference ad spend by zone with sales to calculate local ROI.

Ready to discover the geography of your sales?

Visualize your most profitable markets and optimize your geographic strategy.

14 days free. No credit card required.