Email digest campaigns

Email digests that actually tell the story of your store

Schedule daily, weekly, or monthly summaries of your key metrics and send them to your team, investors, or partners. Net profit, cohorts, ROAS, top products, and critical alerts, all in a single readable, branded, and shareable email.

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The problem

Traditional email reports tell you nothing useful

Raw numbers without context

Most tools send an email with a table of numbers: revenue, order count, average order value. But without comparison to the previous period, without net profit indicators, and without channel segmentation, those numbers say nothing. You spend 10 minutes hunting for what changed instead of understanding in 10 seconds whether your store is growing or shrinking.

Too many emails, too much noise

Between Shopify alerts, Meta Ads reports, Stripe notifications, and Klaviyo digests, your inbox overflows. Each tool sends its own email in its own format with its own metrics. The result: you stop reading them, or you archive them unopened. Important information slips through the cracks and decisions are made on gut feel.

No consolidated profit view

Native reports show gross revenue but never net profit after COGS, transaction fees, shipping, and ad spend. You discover bad surprises at month-end close, when it's too late to course correct. A margin drifting 5% for 3 weeks represents thousands of dollars in lost profit.

The solution

Smart email digests driven by profitability

Consolidated KPIs with automatic comparison

Every digest automatically compares the current period against the previous period and last year. Net profit, revenue, AOV, conversion rate, LTV, ROAS, and POAS are displayed with their percentage and absolute variations. Positive and negative movements are visually highlighted for 10-second readability.

Channel, product, and cohort segmentation

Get detailed performance by acquisition channel, top products, ad campaigns, and customer cohorts. Instantly identify which sources generate the most profit, which products drive growth, and which customer segments are churning. Each digest includes daily critical alerts: margin drops, low stock, ROAS out of threshold.

Customizable templates and flexible scheduling

Choose from ready-to-use templates for internal teams, investors, CEOs, or partners. Customize metrics, colors, and logo. Schedule daily, weekly, or monthly sends at the time of your choice. A single digest can be sent to multiple recipients with different detail levels.

How it works

Set up your first email digest in 3 minutes

Connect your store

Link your Shopify, WooCommerce, or PrestaShop store to Fullmetrix. Order, customer, and product data is synced automatically in the background. Connect your Meta, Google, and TikTok ad accounts to include acquisition metrics in your digests.

Choose your template

Select a template from those available: CEO digest, marketing team digest, investor digest, or operations digest. Each template includes a selection of metrics relevant to its target audience. You can fully customize metrics, sections, and design.

Set the schedule

Configure send frequency (daily, weekly, monthly), send time, and recipients. Add multiple recipients with different roles: read-only, editor, or admin. Each recipient's time zone is respected automatically.

Receive your digests

On each send, the digest is generated with the latest data, period comparisons, critical alerts, and top performers. A link to the full dashboard lets you explore the data in depth with one click. The history of sent digests remains accessible in your workspace.

Features

Everything you need for digests that turn into decisions

Ready-to-use templates

Choose from 5 pre-built templates: CEO, marketing, investors, operations, and finance. Each template includes metrics relevant to its target audience, with a clean design readable on mobile and desktop.

Automatic comparisons

Every metric is automatically compared to the equivalent previous period and last year. Variations are displayed as percentages and absolute values, with green and red color codes for instant readability.

Built-in critical alerts

Digests automatically include critical daily alerts: margin drops, ROAS out of threshold, low stock, failed orders. You never miss an important issue thanks to this built-in monitoring.

Multi-criteria segmentation

Segment your digests by store, channel, product category, or campaign. Ideal for multi-store merchants or teams managing multiple brands from a single account.

Time zone scheduling

Each recipient receives their digest at their local time zone. International teams are synchronized without complex configuration. Sends automatically pause during vacations if you want.

Deep links to dashboard

Every metric in the digest is clickable and opens the corresponding view directly in Fullmetrix. Go from email summary to detailed analysis in one click, without wasting time hunting for the right filters.

Integrations

Compatible with your e-commerce tools

Fullmetrix email digests automatically pull from all your data sources: Shopify, WooCommerce, PrestaShop for orders and products, Meta Ads, Google Ads, and TikTok Ads for ad spend, Stripe and PayPal for transaction fees. Emails are sent via Resend for optimal deliverability and perfect rendering across all mail clients, including Gmail, Outlook, and Apple Mail.

FAQ

Frequently asked questions about email digests

What metrics are included in an email digest?+

A standard digest includes: revenue, net profit, order count, average order value, conversion rate, ROAS, POAS, top 5 products, top 5 channels, and critical alerts. All metrics are compared to the equivalent previous period. You can fully customize the list in the digest settings.

Can I send the same digest to multiple recipients?+

Yes. You can add as many recipients as needed to each digest. Each recipient receives the digest at their local time zone and can unsubscribe at any time via a link in the email. Sends don't consume additional quota.

Are digests visually customizable?+

Yes. You can customize colors, add your logo, choose the font, and adjust section order. Templates are optimized for mobile and desktop reading, with perfect rendering on Gmail, Outlook, Apple Mail, and mobile clients.

How often can I schedule digests?+

You can schedule daily, weekly (day of choice), bi-weekly, and monthly digests. You can create multiple digests with different frequencies, for example a daily digest for the ops team and a weekly digest for the CEO.

How do I handle vacation or pause periods?+

You can pause a digest at any time from your workspace. Sends automatically resume at the configured resume date. You can also disable digests individually for certain recipients without affecting others.

Do digests replace a tool like Klaviyo?+

No. Fullmetrix digests are internal reports for you and your team, not marketing emails for your customers. They perfectly complement Klaviyo or Mailchimp by letting you pilot your business rather than communicate with your customers.

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