Feature

Forms & popups: capture leads without leaving Fullmetrix

Create signup forms, newsletter popups, satisfaction surveys or lead captures directly in Fullmetrix. Native integration with visitor tracking and audience sync. Submissions are automatically added to your customer segments and synced to Meta, Google and TikTok Ads.

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The problem

Why existing form tools fall short

External tools are disconnected from your data

Typeform, Google Forms or Mailchimp embeds capture emails but live in their own silo. Submissions don't appear in your customer base, don't trigger any action in your CRM and aren't linked to purchase behavior. You collect leads you can't exploit in your analytics stack.

CMS plugins are basic or paid

Contact Form 7 for WooCommerce is basic. Gravity Forms is paid. PrestaShop form modules are dated. Shopify has no robust native solution. To create a newsletter popup with minimal design, you need to install Privy or OptinMonster and manage an additional subscription.

No link with visitor tracking

When a visitor fills out a form in an external tool, their previous actions (pages viewed, products consulted, traffic source) are lost. Impossible to know where the lead came from, on which page they converted, what journey led them to submit. Analyzing which campaigns generate the best leads is impossible.

The solution

How Fullmetrix simplifies form creation

Integrated form and popup editor

Create your forms and popups directly in Fullmetrix with a drag-and-drop editor. Choose from 20 predefined templates (newsletter, lead capture, NPS survey, exit popup) or start from scratch. Customize colors, typography, fields and messages in a few clicks.

Native integration with visitor tracking

Each submission is automatically linked to the Fullmetrix visitor profile. You see where the lead came from (source, campaign, landing page), their browsing history, the products they consulted. First-party data is consolidated with submission data for a complete journey view.

Automatic sync to your audiences

Captured emails and phone numbers are automatically hashed and synced to your Meta, Google and TikTok Custom Audiences. Leads become activatable audiences in minutes, ready for retargeting or lookalike audiences, with zero manual handling.

How it works

Create your first form in 4 steps

Choose a template

Browse the library of 20 predefined templates: newsletter, lead capture, NPS survey, exit popup, contact form, quiz. Each template is optimized for a specific use case with the right fields and design.

Customize the design

Adjust colors, typography, positioning and messages in the visual editor. Add your logo, images, custom fields. Preview desktop and mobile rendering in real time. No code required, professional result.

Configure trigger rules

Define when and where to show the form: only on certain pages, after X seconds, on scroll, on exit intent, for recurring visitors. Create multiple variants for different segments (new visitors, loyal customers).

Embed on your store

Copy the Fullmetrix snippet in your store's head (once for all forms). The form appears based on configured rules. Submissions arrive in real time in your Fullmetrix dashboard.

Key features

Everything you need to capture leads

Drag-and-drop editor

Visual interface to compose your forms and popups. Drag fields, customize design, preview rendering. No code required.

20 predefined templates

Newsletter, lead capture, NPS survey, exit popup, contact form, quiz, event signup. Each template is optimized for a specific use case.

Advanced trigger rules

Display by page, delay, scroll, exit intent, visitor segment, device. Create targeted experiences for each audience.

Visitor tracking integration

Each submission is linked to the Fullmetrix visitor profile. Source, campaign, browsing history, products consulted. Complete journey view.

Auto-sync to Custom Audiences

Emails and phones are hashed and synced automatically to Meta, Google and TikTok Ads. Leads become immediately activatable.

GDPR and opt-in

Native GDPR consent management with opt-in checkbox, link to privacy policy and data anonymization on request.

Integrations

Connected to your marketing stack

Meta, Google, TikTok Ads

Automatic sync of emails and phones to your Custom Audiences for retargeting and lookalikes.

Klaviyo, Brevo, Mailchimp

Webhook integration to send submissions to your email marketing platform.

PrestaShop, WooCommerce, Shopify

Native integration via a single snippet to add in your store's head.

Custom webhooks

Send submissions to any HTTP endpoint for CRM or custom workflow integration.

FAQ

Frequently asked questions about forms and popups

How do forms integrate with my store?+

You add a single Fullmetrix JavaScript snippet in your store's head (PrestaShop, WooCommerce or Shopify). This snippet handles both visitor tracking and form display. All created forms are then available without further site changes.

Can I fully customize the form design?+

Yes. The editor lets you customize colors, typography, spacing, borders, images, button text and messages. You can also add custom CSS for advanced needs. The result is responsive and compatible with all modern browsers.

Are submissions automatically synced to Meta and Google Ads?+

Yes. You can configure an automatic sync rule: each form submission adds the email or phone (SHA-256 hashed) to a Meta, Google and TikTok Custom Audience. Sync is real time and follows official hashing standards.

Are forms GDPR compliant?+

Yes. Fullmetrix offers native GDPR consent management with a mandatory opt-in checkbox, link to privacy policy, option for the user to request data deletion and automatic anonymization after X days.

Can I show the form only on certain pages?+

Yes. Trigger rules let you precisely target where to show the form: by URL (exact, starts with, contains), by product category, by visitor segment, by device (mobile, desktop). You can combine multiple rules.

Can I connect forms to Klaviyo or Mailchimp?+

Yes. Fullmetrix supports native webhooks for Klaviyo, Brevo and Mailchimp. Each submission is sent in real time to your email marketing platform with mapped fields. For other tools, you can use a custom HTTP webhook.

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