Feature

Multi-store analytics: a group view, store by store

You manage multiple stores, multiple brands or multiple markets. Fullmetrix automatically consolidates all your data into a unified group view while keeping the store-by-store detail. Compare performance, identify leaders, replicate recipes that work.

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The problem

Why running multiple stores turns into an analytics nightmare

One store, one dashboard, one data silo

Each store has its own back-office, its own stats, its own KPIs. To get a group view, you need to log into each store, export data, merge it in Excel and hope the methodologies are consistent. With 5 stores, this becomes a full-time job. With 10 stores, it's impossible.

Different currencies, VAT and accounting conventions

A France store in EUR, a UK store in GBP, a US store in USD. Each store has its own VAT, discounts and shipping costs. Consolidating into a common currency requires converting rates, harmonizing methodology and accounting for local specifics. Without a dedicated tool, consolidated numbers are approximate.

Impossible to benchmark stores against each other

Which store has the best margin? Which one has the best conversion rate? Which has the highest LTV? Without a common framework and harmonized methodology, you can't answer these questions. Best practices don't circulate from one store to another because no one has the global view to identify them.

The solution

How Fullmetrix unifies your multi-store analytics

Connect all your stores to one organization

Link as many PrestaShop, WooCommerce or Shopify stores as needed to a single Fullmetrix organization. Each store keeps its integrity (orders, customers, products) but data is consolidated at the organization level for group analyses. No limit on the number of stores.

Automatic pivot currency consolidation

Set a pivot currency for your group (EUR, USD or other). Fullmetrix automatically converts each store's sales into the pivot currency using the exchange rates of the transaction day. Consolidated numbers are accurate and historically consistent, even with multiple currencies.

Inter-store comparisons and benchmarks

Compare ROAS, margin, LTV, CAC or conversion rate across all your stores at a glance. Identify leaders and laggards. Analyze why the France store outperforms the UK store on a given product. Replicate winning recipes across markets.

How it works

Set up your multi-store group in 4 steps

Create your organization

Create a Fullmetrix organization that will represent your group. This organization is the container for all your stores, users and dashboards. You can invite team members with differentiated permissions per store.

Connect each store

Add your stores one by one from the integrations tab. For each store, install the corresponding module or app (PrestaShop, WooCommerce or Shopify) and launch the initial sync. Full history is imported in the background.

Set the pivot currency

Choose the currency in which you want to consolidate your group's data (typically EUR for a European group, USD for an American group). Fullmetrix will automatically apply historical exchange rates to guarantee consistent time series.

Access the group view

Switch between the group view (all stores aggregated) and the store view (one store at a time) with one click. Create dedicated dashboards for each level. Configure different automated digests for group leadership and each country manager.

Key features

Everything you need to run your e-commerce group

Unlimited number of stores

Connect as many stores as you want to a single organization. PrestaShop, WooCommerce and Shopify are supported natively and can be mixed within a single organization.

Group view and store view

Switch in one click between group view (aggregated data across all stores) and store view (one store at a time). Each view has its own dashboards, filters and exports.

Automatic multi-currency conversion

Automatic consolidation in your group's pivot currency with historical exchange rates. Time series remain consistent even in case of exchange rate variations.

Inter-store benchmarks

Compare all your stores on any metric: ROAS, margin, LTV, CAC, conversion rate, AOV. Automatic ranking and identification of leaders and laggards.

Per-store permissions

Assign differentiated permissions to each team member. The France manager sees only France, the CEO sees all stores. Clean, secure segmentation.

Consolidated or per-store reports

Schedule automated group-level digests for leadership and dedicated digests per store for each local manager. Each audience receives the numbers that concern them.

Integrations

Compatible with your multi-store stack

PrestaShop multi-store

Supports PrestaShop's native multi-store feature as well as separate installations.

WooCommerce multisite

Compatible with WordPress multisite and independent WooCommerce installations.

Shopify multi-stores

Connect multiple Shopify stores (by market, by brand) to a single Fullmetrix organization.

Mixed platforms

Mix PrestaShop, WooCommerce and Shopify in the same organization for a truly unified view.

FAQ

Frequently asked questions about multi-store analytics

How many stores can I connect to one organization?+

There is no limit on the number of stores. You can connect 2, 10 or 50 stores to the same Fullmetrix organization. Pricing is based on aggregated order volume, not the number of stores.

Can I mix PrestaShop, WooCommerce and Shopify stores?+

Yes. Fullmetrix supports all three platforms natively and you can mix different platforms in the same organization. A PrestaShop store in France and a Shopify store in the US can be consolidated in the same dashboard.

How does multi-currency conversion work?+

You set a pivot currency (EUR, USD, GBP or other) at the organization level. Each order is converted to the pivot currency using the exchange rate of the transaction day, guaranteeing historical consistency of time series.

Can I create different dashboards per store and for the group?+

Yes. You can create a group dashboard that displays consolidated data from all stores, and dedicated dashboards for each individual store. Both levels coexist and are accessible in one click.

Can permissions be restricted to specific stores?+

Yes. Each user in your organization can be granted access to specific stores only. The France manager sees only the France store, the CEO sees all stores, the group manager sees the consolidated view.

Are inter-store benchmarks automatic?+

Yes. Fullmetrix offers benchmark widgets that automatically rank your stores by any metric (ROAS, margin, LTV, CAC). You identify the leader and the store that needs help at a glance.

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