Feature

Product feeds: generate an optimized catalog for Google Shopping, Meta and Bing

Fullmetrix automatically generates your product feeds in Google Shopping, Facebook Catalog and Bing Shopping formats from your e-commerce catalog. Real-time updates, enrichment with margin and profitability, performance filtering. Power your advertising campaigns with always-fresh, optimized data.

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The problem

Why generating a product feed by hand is a bad idea

Native modules are limited and outdated

PrestaShop's native Google Shopping module hasn't evolved in years. WooCommerce plugins are often paid, buggy or abandoned. Shopify has better support but is limited to Google Merchant Center. To also feed Facebook Catalog, Bing Shopping or Pinterest, you need to stack plugins and manage their incompatibilities.

Feeds are not performance-optimized

A classic product feed exports all catalog products, including those that don't sell or have negative margins. You feed your ad campaigns with noise, and your cost per click explodes on unprofitable products. Without smart profitability-based filtering, you burn your budget.

Updates are too slow

A feed generated once a day lags behind the reality of your stock. An out-of-stock product continues to be promoted for hours, generating useless clicks and disappointed customers. Price changes aren't reflected in real time, creating a gap between the feed and the website.

The solution

How Fullmetrix generates smart product feeds

Automatic generation for Google Shopping, Facebook, Bing

Fullmetrix generates your product feeds in XML Google Merchant Center format (with official spec), CSV Facebook Catalog and XML Bing Shopping. One source catalog, multiple output formats. All required fields (title, description, image, price, availability, GTIN, MPN, brand) are included automatically.

Smart profitability-based filtering

Create custom feeds that include only profitable products (margin above X euros or X percent) or high-performing ones (ROAS above Y). Automatically exclude out-of-stock products, deeply discounted items or products with negative margins. Your ad budget is invested only on the right products.

Real-time updates

Fullmetrix feeds are automatically regenerated as soon as a product changes (price, stock, availability) thanks to continuous sync with your CMS. New products appear in the feed within an hour of creation. Out-of-stock products are removed immediately.

How it works

Set up your product feeds in 4 steps

Connect your catalog

If your store is already connected to Fullmetrix, all your products are available. Otherwise, install the PrestaShop, WooCommerce or Shopify module or app and launch the sync. Products, variations, prices, images and stock are imported automatically.

Choose the feed format

Select the format: Google Merchant Center (XML), Facebook Catalog (CSV), Bing Shopping (XML), Pinterest Catalog (CSV). You can create multiple feeds with different formats from the same source catalog to power all your platforms.

Apply filters and enrichments

Define filters: only products with margin above 20 percent, only in-stock products, only certain categories, only products with ROAS above 3. Enrich titles and descriptions with automatic generation rules.

Connect to the ad channel

Grab the feed URL generated by Fullmetrix and add it to Google Merchant Center, Facebook Business Manager or Bing Webmaster Tools. The feed is automatically refreshed on every product update. Ad campaigns always use the most recent data.

Key features

Everything you need for high-performing product feeds

Google, Facebook, Bing, Pinterest formats

Automatic generation in XML Google Merchant Center, CSV Facebook Catalog, XML Bing Shopping and CSV Pinterest Catalog formats. Adheres to each platform's official specs.

Profitability filtering

Include only products with minimum margin, minimum ROAS or in certain categories. Automatically exclude unprofitable products, out-of-stock items or deeply discounted products.

Real-time updates

Continuous sync with your CMS. Price, stock or availability changes are reflected in the feed within an hour. No delay, no manual refresh.

Title and description enrichment

Automatic rules to generate SEO-optimized titles (brand plus model plus color plus size) and enriched descriptions. Maximize the CTR of your Shopping ads.

Multiple feeds per store

Create multiple feeds with different filters: a premium feed for high-end products, a promo feed for sale items, a best-sellers feed for top sellers.

Automatic validation

Each feed is validated against the platform's official specs (Google, Meta, Bing). Errors (missing fields, invalid formats) are flagged before publication.

Integrations

Compatible with all Shopping networks

Google Merchant Center

Official XML Google Shopping format for Performance Max and classic Shopping campaigns.

Facebook Catalog

CSV format for Meta Business Manager, used by Instagram Shopping and Facebook Marketplace.

Bing Shopping

XML format compatible with Microsoft Advertising for Shopping campaigns on Bing.

Pinterest Catalog

CSV format for Pinterest Business, used by product pins and Shopping campaigns.

FAQ

Frequently asked questions about product feeds

Which product feed formats are supported?+

Fullmetrix generates feeds in XML Google Merchant Center, CSV Facebook Catalog, XML Bing Shopping and CSV Pinterest Catalog formats. These formats cover the main product ad networks on the market.

Can I filter which products are included in the feed?+

Yes. You can apply filters by margin (only products above X), by ROAS (only high-performing products), by category, by stock, by price or by tag. Combine multiple filters to create targeted feeds.

How often is the feed updated?+

Fullmetrix feeds are regenerated continuously. As soon as a product changes in your CMS (price, stock, availability), the feed is updated within an hour. Google Merchant Center and Meta then refresh their indexes at their own frequency.

Does the feed comply with Google Merchant Center specs?+

Yes. The XML Google Shopping format generated by Fullmetrix adheres to the 2024 official Google Merchant Center specs: required fields, value formats, optional attributes. Each feed is validated before publication to avoid errors.

Can I create multiple feeds from the same source catalog?+

Yes. You can create as many feeds as needed from the same catalog. For example, a Google Shopping feed for premium products, a Facebook Catalog feed for all products, a Bing feed for best-sellers. Each feed has its own filters.

Are product images included in the feed?+

Yes. High-resolution product image URLs are included in the feed. Fullmetrix uses your CMS images (PrestaShop, WooCommerce, Shopify) and ensures they meet Google Merchant Center's minimum size requirements.

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