Variations

Analyze the performance of each product variation

Size, color, material: track sales, stock and profitability of each variant. Identify the variations that generate the most profit.

The problem

You only see overall product performance

Aggregated data only

Your CMS shows sales per product but not per variation. Does the red T-shirt sell better than the blue?

Poorly optimized stock

You reorder blindly because you do not know which sizes or colors sell best.

Unknown profitability per variation

Cost can vary by size or material. Without per-variation tracking, your profit is approximate.

The solution

Analytics at the variation level

Per-variant performance

View sales, revenue and profit of each size-color-material combination individually.

Variation ranking

Identify your best-selling and most profitable variations to optimize your catalog.

Costs per variation

Enter different purchase costs by variation for accurate profit calculation.

How it works

Track your variations automatically

1

Automatic sync

Fullmetrix automatically imports all your product variations from your store.

2

Sales attribution

Each order line is linked to the exact variation sold for precise tracking.

3

Costs per variation

Set a specific purchase cost for each variation to refine your profit calculation.

4

Analyze and optimize

View variation rankings and make informed purchasing and merchandising decisions.

Key features

Everything to manage your product variations

Sales by variation

Units sold, revenue and frequency for each variant.

Profit per variation

Net profit calculation per variation factoring in specific costs.

Automatic ranking

Top variations by sales, revenue or profit to spot the best performers.

Attribute filters

Filter by size, color, material or any other variation attribute.

Full history

View sales trends for each variation over any time period.

Detailed export

Export variation data as CSV for your in-depth analyses.

Compatible with

Your e-commerce platforms

Shopify
WooCommerce
PrestaShop
Meta Ads
Google Ads
TikTok Ads
FAQ

Frequently asked questions

Are variations imported automatically?+

Yes, all your product variations are synced automatically from your store.

Can I set different costs per variation?+

Yes, each variation can have its own purchase cost for accurate profit calculation.

Which variation attributes are supported?+

All attributes defined in your CMS: size, color, material, weight and any custom attribute.

Does tracking work with my history?+

Yes, historical variation data is imported during the initial sync.

Can I compare variations against each other?+

Yes, rankings and filters let you directly compare the performance of your variations.

Are variations visible in reports?+

Yes, you can analyze variations in all product performance reports.

Ready to optimize your variation performance?

Analyze each product variant and identify the most profitable ones.

14 days free. No credit card required.