Slack notifications

Your e-commerce KPIs directly in Slack

Get automated Slack digests with your store's key metrics: net profit, revenue, ROAS, POAS, top products, and critical alerts. Flexible scheduling, per-channel routing, and automatic mentions on incidents. No more opening a dashboard.

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The problem

Tracking e-commerce KPIs in Slack is a headache

Your team lives in Slack, not the dashboard

Your team spends its days in Slack, but your e-commerce KPIs are in a separate dashboard. The result: nobody checks metrics regularly, decisions are made on intuition, and problems are detected too late. To be truly actionable, data needs to come to you, not the other way around.

Native integrations are poor

The native Slack integrations from Shopify, WooCommerce, or Google Ads limit themselves to raw notifications: new order, stock alert, new customer. No consolidation, no overall view, no period comparison. Your Slack channel becomes unusable background noise instead of a piloting tool.

No critical alerts or mentions

When a critical metric flips into the red zone (margin drop, ROAS below threshold, low stock), no alert is sent to Slack. You discover the problem the next morning, or worse, at month-end. Without automatic mentions of those responsible, incidents drag on and cost your profitability dearly.

The solution

Smart Slack digests and real-time alerts

Customizable Slack digests

Configure Slack digests sent daily, weekly, or monthly to the channels of your choice. Each digest includes KPIs relevant to its audience: CEO, marketing, operations, finance. Metrics are automatically compared to the previous period with visual performance indicators.

Real-time critical alerts

Receive real-time Slack alerts when a critical metric flips into the red zone: margin drop, ROAS below threshold, low stock, failed order, churning VIP customer. Automatic mentions notify the right people without flooding channels. React in minutes instead of days.

Per-channel and per-topic routing

Route notifications to the right Slack channels based on topic: a marketing channel for ROAS and campaigns, an ops channel for stocks and deliveries, an exec channel for global KPIs. Each channel receives only the information relevant to it, without unnecessary noise.

How it works

Set up your Slack notifications in 2 minutes

Connect Slack to Fullmetrix

Link your Slack workspace to Fullmetrix via OAuth in one click. Authorize access to channels where you want to publish digests and alerts. No technical configuration, no webhook manipulation.

Choose your digests and alerts

Select the digests you want to receive (daily, weekly, monthly) and the critical alerts to enable (margin drop, ROAS out of threshold, low stock, failed order). Customize trigger thresholds according to your business.

Route notifications by channel

Associate each digest or alert with a specific Slack channel. For example: CEO digest in #leadership, marketing alerts in #marketing, ops alerts in #ops. Add automatic mentions of those responsible if needed.

Receive your notifications

Digests are sent at configured frequencies and alerts in real time when a threshold is crossed. Each Slack message includes clickable links to the Fullmetrix dashboard to dig deeper into the analysis in one click.

Features

Slack notifications built for piloting your business

Customizable digests

Configure multiple digests with different metrics, frequencies, and recipients. Each digest is routed to the right channel with the right information.

Real-time critical alerts

Margin drop, ROAS out of threshold, low stock, failed order, churning VIP customer. Alerts are sent instantly to Slack with automatic mentions.

Period comparisons

Each KPI is automatically compared to the equivalent previous period and last year. Variations are displayed with clear visual indicators.

Deep links to dashboard

Each notification includes clickable links to the Fullmetrix dashboard to dig deeper into the analysis. Go from Slack summary to detailed analysis in one click.

Multi-channel routing

Route notifications to the right Slack channels based on topic and audience. Each channel receives only the relevant information.

Automatic mentions

Automatically mention those responsible for a critical alert. Incidents are handled quickly without wasting time finding who's concerned.

Integrations

Connected to Slack and your e-commerce tools

Fullmetrix Slack notifications pull from all your data sources: Shopify, WooCommerce, and PrestaShop for orders and products, Meta Ads, Google Ads, and TikTok Ads for ad spend, Stripe and PayPal for transaction fees. Slack sending goes through the official API via OAuth to guarantee deliverability and compliance. Deep links open the right view directly in Fullmetrix.

FAQ

Frequently asked questions about Slack notifications

What metrics are included in a Slack digest?+

A standard digest includes: revenue, net profit, order count, average order value, conversion rate, ROAS, POAS, top 5 products, top 5 channels, and critical alerts. You can customize the list in the digest settings.

What critical alerts can be configured?+

You can configure alerts on: margin drop, ROAS below threshold, negative POAS, low stock, failed order, churning VIP customer, refund spike, unprofitable ad campaign. Each alert has its own customizable trigger threshold.

Can notifications be routed to multiple channels?+

Yes. You can route each digest or alert to one or multiple Slack channels based on topic and audience. For example: marketing alerts in #marketing, ops alerts in #ops, CEO digest in #leadership.

Do notifications automatically mention the right responsible parties?+

Yes. You can configure automatic mentions by alert type. For example: the marketing manager is mentioned on ROAS alerts, the ops manager on stock alerts, the CEO on critical profit alerts.

Can I pause notifications during vacations?+

Yes. You can pause Slack digests and alerts at any time from the Fullmetrix interface. Notifications automatically resume at the configured resume date or manually.

How much do Slack notifications cost?+

Slack notifications are included for free in all Fullmetrix plans. You only pay your Slack subscription to Slack directly. No additional cost on the Fullmetrix side, regardless of notification volume.

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