WhatsApp workflows

Automate your WhatsApp conversations without losing the human touch

Trigger automated WhatsApp messages from e-commerce events: abandoned cart, order confirmation, delivery tracking, re-engagement, customer birthday. Workflows leverage the official Meta Cloud API and your Shopify, WooCommerce, or PrestaShop data.

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The problem

WhatsApp automations are either too complicated or too expensive

No-code tools are pricey and limited

WhatsApp automation platforms charge 99 to 500 dollars per month for basic features. Limitations are numerous: limited triggers, no direct integration with your e-commerce, no conversion tracking. You pay dearly for a tool that doesn't know your business and blindly sends messages.

Custom integrations cost a fortune

Developing your own WhatsApp automations via the Meta Cloud API requires a senior developer, several weeks of development, and constant maintenance. Quotes start at 10,000 dollars and can exceed 50,000 for a complete project. For most merchants, this simply isn't viable.

No attribution of automated conversions

Even if you manage to automate your WhatsApp messages, it's impossible to measure their real ROI. You don't know how many abandoned carts were recovered, how many orders were generated, or which workflow converts best. Without data, you can't optimize or scale.

The solution

WhatsApp workflows integrated with your e-commerce

Native e-commerce triggers

Fullmetrix triggers your WhatsApp workflows directly from your store events: cart abandoned for 30 minutes, order confirmed, shipment sent, customer inactive for 60 days, birthday, first order. Triggers are configurable without a single line of code, with advanced conditions.

Visual workflows with conditional branches

Create complex workflows with multiple steps, conditional branches, and delays. For example: if the customer clicks the abandoned cart message, wait 2 hours then send a promo code; otherwise, send a reminder the next day. Everything is visual, no code, no technical training.

Per-workflow attribution and optimization

Each workflow is tracked automatically: messages sent, click rate, conversions generated, revenue attributed, net profit. Identify high-performing workflows and optimize the underperformers. Compare multiple versions of the same workflow with built-in A/B testing.

How it works

Create your first WhatsApp workflow in minutes

Choose a trigger

Select the event that will trigger your workflow: abandoned cart, first order, order delivered, inactive VIP customer, birthday. Fullmetrix automatically detects these events from your Shopify, WooCommerce, or PrestaShop data.

Compose your message

Write the WhatsApp message sent by the workflow with dynamic variables (first name, product, promo code, payment link). Use an already-approved Meta template or create a new one directly from Fullmetrix.

Add steps and conditions

Enrich your workflow with additional steps: wait 24 hours, check if the cart was converted, send a second message with a promo code, disable if converted. Advanced conditions allow you to build personalized journeys.

Activate and measure

Activate the workflow and let it run in the background. Fullmetrix automatically sends messages to customers matching the conditions. Track performance on the dashboard: messages sent, click rate, conversions, and revenue generated.

Features

Everything to smartly automate your WhatsApp messages

10+ e-commerce triggers

Abandoned cart, order confirmed, shipment sent, order delivered, first order, inactive VIP customer, customer birthday, repeat purchase, review request, re-engagement after 60 days.

Drag and drop visual editor

Create your workflows without code using an intuitive visual editor. Add steps, delays, conditional branches, and actions in a few clicks.

Approved Meta templates

Use pre-approved Meta templates or create your own directly from Fullmetrix. Templates are submitted for Meta approval in one click.

Dynamic variables

Personalize each message with customer data: first name, product, order number, tracking link, personalized promo code. Personalization boosts conversion rates.

Built-in A/B testing

Test multiple versions of a workflow on sub-segments of your audience. Identify the best-performing variant and deploy it automatically.

Attribution and ROI

Each workflow is tracked: messages sent, delivery rate, click rate, conversions, attributed revenue, net profit. Optimize your workflows on the real metrics that matter.

Integrations

Connected to your e-commerce data

Fullmetrix WhatsApp workflows pull directly from your Shopify, WooCommerce, and PrestaShop data to trigger the right messages at the right time. Abandoned cart, order, and delivery events are detected automatically. Sending goes through the official Meta Cloud API to guarantee deliverability. Meta, Google, and TikTok ad spend are integrated into workflow ROI calculations, including Stripe and PayPal transaction fees.

FAQ

Frequently asked questions about WhatsApp workflows

What are the highest-performing workflows?+

The highest-performing workflows are generally: abandoned cart (20 to 30% recovery rate), order confirmation with upsell, delivery tracking, inactive customer re-engagement, and post-purchase review request. Fullmetrix provides ready-to-use templates for each of these workflows.

Can customers unsubscribe from workflows?+

Yes. Each automated message includes a mention allowing the customer to reply STOP to unsubscribe. Unsubscription is processed automatically and the customer will no longer receive automated messages. GDPR and Meta compliance is guaranteed.

How much does sending automated messages cost?+

You only pay official Meta per-conversation rates, with no margin added by Fullmetrix. Rates vary by recipient country and message type. Fullmetrix displays a monthly cost estimate for each workflow in the dashboard.

Do workflows work for multiple stores?+

Yes. If you manage multiple stores in Fullmetrix, you can create store-specific workflows or common workflows that apply to all. Data remains isolated between stores.

Can I combine email and WhatsApp in the same workflow?+

Yes. Fullmetrix lets you create omnichannel workflows combining email and WhatsApp. For example: send an email first, then a WhatsApp 24 hours later if no conversion. The right message on the right channel at the right time.

Can I test a workflow before activating it?+

Yes. Each workflow can be tested in sandbox mode on your own WhatsApp number before activation. You verify message rendering, delays, and conditions without impacting your customers. No test costs.

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