WhatsApp marketing campaigns

Reach your customers where they actually read: WhatsApp

Launch targeted WhatsApp marketing campaigns with an average 98% open rate. Built-in RFM segmentation, approved Meta Cloud API templates, conversion tracking, and direct measurement of profit generated by each campaign.

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The problem

Email marketing is no longer enough to engage your customers

Email open rates in free fall

Email open rates now hover around 15 to 20%, compared to 98% for WhatsApp. Your Klaviyo or Mailchimp campaigns reach a fraction of your customer base, and even fewer convert. Inboxes are saturated, spam filters are relentless, and the Gmail Promotions tab buries your messages before they're even read.

WhatsApp Business API too complex to set up

Accessing the Meta Cloud API to send WhatsApp campaigns requires Business Manager validation, template creation compliant with Meta rules, webhook configuration, and quality quota management. Without a dedicated platform, you need to hire a developer or pay integrators thousands of dollars for a simple send.

No WhatsApp to order conversion tracking

Even when manually sending WhatsApp messages, it's impossible to know how many orders they generated. You can't calculate ROI, compare templates, or measure which customer segment responds best. Without attribution, WhatsApp remains a black box and your marketing investments are blind.

The solution

A WhatsApp marketing platform integrated with your e-commerce data

Native Meta Cloud API integration

Fullmetrix connects directly to the Meta Cloud API to send your WhatsApp campaigns without intermediaries. No hidden costs, transparent pricing based on official Meta rates. Your templates are created, submitted for approval, and managed from the Fullmetrix interface, without going through Meta Business Manager.

RFM segmentation and precise targeting

Segment your customer base by Recency, Frequency, and Monetary value, or by any criterion: acquisition cohort, products purchased, average basket, loyalty status. Send the right message to the right segment, with the right offer, at the right time. Segments are updated in real time with each new order.

Real-time conversion tracking and ROI

Every WhatsApp message sent is trackable down to the generated order. Fullmetrix automatically attributes conversions, calculates each campaign's ROI, cost per conversion, and net profit generated. Compare templates, optimize click-through rates, and identify the segments that convert best.

How it works

Launch your first WhatsApp campaign in 15 minutes

Connect your WhatsApp Business number

Set up your WhatsApp Business number via the Meta Cloud API directly from Fullmetrix. Number verification, webhook configuration, and activation in minutes. No technical manipulation on the Meta Business Manager side.

Create your template

Draft your WhatsApp template with dynamic variables (first name, product, promo code). Add an action button or media. Submit it for Meta approval directly from Fullmetrix. Validation typically takes a few minutes to a few hours.

Select your audience

Choose your target segment from your RFM segments, cohorts, or custom audiences. Preview the recipient count and estimated campaign cost. Exclude customers who already received a recent message to avoid saturation.

Send and measure

Launch the campaign with one click or schedule the send for a specific date. Track delivery, read, click, and conversion rates in real time. ROI and net profit generated are calculated automatically and displayed on the dashboard.

Features

Everything to run profitable WhatsApp campaigns

Native Meta Cloud API

Direct connection to the Meta Cloud API WhatsApp without intermediate BSP. Transparent pricing at official Meta cost, no hidden margin. You benefit from the latest WhatsApp features as soon as they launch.

Built-in RFM segmentation

Target your customers by their real value: VIPs, regulars, dormant, churn-risk. RFM segments are calculated automatically and updated with each new order.

Automated template approval

Create, edit, and submit your WhatsApp templates for Meta approval directly from Fullmetrix. Approved templates are immediately available for your campaigns.

Dynamic variables

Personalize each message with customer first name, purchased product, personalized promo code, or any other customer data. Personalization improves conversion rates by 30% on average.

Real-time attribution and ROI

Every conversion is attributed to the campaign that generated it. Calculate ROI, cost per conversion, and net profit directly in your dashboard, without an external spreadsheet.

Built-in A/B testing

Test multiple template variants on sub-segments of your audience. Identify the best-converting message before deploying to your entire customer base.

Integrations

Connected to your e-commerce ecosystem

Fullmetrix WhatsApp campaigns pull from your Shopify, WooCommerce, and PrestaShop data to target customers based on their real purchase history. Sending goes through the official Meta Cloud API to guarantee deliverability and compliance. Generated conversions are attributed automatically through order tracking, and Stripe and PayPal transaction fees are integrated into per-campaign net profit calculations.

FAQ

Frequently asked questions about WhatsApp campaigns

How much does a WhatsApp campaign via Fullmetrix cost?+

You only pay the official Meta rate per conversation, with no margin added by Fullmetrix. Rates vary by recipient country and message type (marketing, utility, authentication). Fullmetrix displays the estimated cost before each campaign send.

Do I need a validated Meta Business Manager?+

Yes, a validated Meta Business Manager is required to access the WhatsApp Business API. Fullmetrix guides you through the validation process step by step. Once validated, everything is managed directly from Fullmetrix.

What types of messages can I send?+

You can send marketing messages (promotions, new products, private sales), utility messages (order confirmation, shipping tracking), and authentication (OTP). Each type has its own Meta rules and pricing.

How do I get opt-in from my customers?+

You must obtain explicit consent from your customers before sending them marketing WhatsApp messages. Fullmetrix provides opt-in widgets for your site, checkout, and forms. Consent is tracked and timestamped for GDPR compliance.

Can I create behavior-based automations?+

Yes. Fullmetrix lets you create WhatsApp automation workflows triggered by events: abandoned cart, first order, customer birthday, re-engagement. Workflows are managed from the dedicated WhatsApp Workflows feature.

What's the average open rate of a WhatsApp campaign?+

WhatsApp campaigns show an average 98% open rate and 40 to 60% click-through rate, 5 to 10 times higher than email. ROI is generally very high, even accounting for higher cost per message compared to email.

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