WhatsApp Business profile

Manage your WhatsApp Business profile from a modern interface

Update your photo, description, business hours, product catalog, address, and website directly from Fullmetrix. Changes are instantly synced with the Meta Cloud API and visible to your customers on WhatsApp.

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The problem

Managing your WhatsApp Business profile is painful without the right tool

Manual edits in Business Manager

To update your WhatsApp Business profile, you have to go through the Meta Business Manager interface, which is slow, confusing, and poorly translated. Each edit takes several minutes, fields are scattered across multiple tabs, and saves regularly fail. The result: your profile stays outdated for months, with wrong hours or a stale description.

No centralized multi-number management

If you manage multiple WhatsApp Business numbers (one per store, region, or brand), you have to log in separately to each profile to update it. No overview, no possible synchronization. Maintaining consistent profiles at the scale of an organization becomes a nightmare.

No change history

When a colleague edits the WhatsApp Business profile, you have no way to know what, when, or why. No versioning, no audit log, no rollback. In case of error or unwanted edit, it's impossible to roll back without redoing the edits manually.

The solution

A modern interface to drive your WhatsApp Business presence

Centralized editing of all fields

Edit all your WhatsApp Business profile fields from a single, modern interface: business name, description, profile photo, business category, email, website, address, business hours. Changes are instantly synced with the Meta Cloud API and visible to your customers in real time.

Centralized multi-number management

Manage all your WhatsApp Business numbers from a single Fullmetrix account. Switch between profiles in one click, duplicate settings between profiles, apply bulk updates. Ideal for merchants operating multiple stores, brands, or markets.

History and audit log

Each profile change is recorded in an audit log: who edited what, when, and why. View the complete history, compare versions, and restore a previous version in one click if needed. Ideal for teams and internal compliance.

How it works

Update your WhatsApp Business profile in seconds

Connect your WhatsApp number

Link your WhatsApp Business number to Fullmetrix via the Meta Cloud API. The connection is secured with OAuth and takes under 2 minutes. Multiple numbers can be connected simultaneously to a single Fullmetrix account.

Access your profile

Open the Profile tab in the Fullmetrix WhatsApp interface. All your Business profile fields are displayed on a single page: photo, name, description, category, email, website, address, hours.

Edit the desired fields

Edit fields with an intuitive editor. Profile photo upload is drag and drop, business hours are configurable per day with multiple ranges, address is auto-geocoded. Preview the rendering in real time.

Save and sync

Click Save to sync the changes with the Meta Cloud API. Changes are instantly visible to your customers on WhatsApp. Edit history is automatically preserved for audit and rollback.

Features

Everything for a flawless WhatsApp Business presence

Complete profile editing

Edit all fields: business name, description, photo, category, email, website, physical address, business hours. All Meta Cloud API fields are supported.

Photo and media upload

Upload your profile photo via drag and drop. Cropping, compression, and optimization are automatic to meet WhatsApp constraints (square format, maximum size).

Multi-range business hours

Configure your business hours per day with multiple ranges (morning/afternoon). Add exceptions for holidays and vacation periods. Your customers see your real hours.

Multi-number management

Manage multiple WhatsApp Business numbers from a single Fullmetrix account. Switch between profiles in one click, no reconnection needed.

History and rollback

Each change is recorded with timestamp and author. View the full history and restore a previous version in one click if needed.

Instant sync

Changes are synced in real time with the Meta Cloud API. Your customers see your changes immediately on WhatsApp, with no delay.

Integrations

Connected to the Meta Cloud API

Fullmetrix WhatsApp Business profile management is connected directly to the official Meta Cloud API to sync all changes in real time. Profile information is consistent with marketing campaigns, automation workflows, the support inbox, and templates managed from Fullmetrix. Your Shopify, WooCommerce, and PrestaShop data automatically feed the description, address, and link to your store.

FAQ

Frequently asked questions about profile management

What information can I edit from Fullmetrix?+

You can edit all official WhatsApp Business profile fields: business name, description, photo, business category, email address, website, physical address, and business hours. All fields supported by the Meta Cloud API are available in Fullmetrix.

Are changes visible to customers immediately?+

Yes. Changes are synced in real time with the Meta Cloud API and visible to your customers on WhatsApp within seconds. There may be a slight delay on the WhatsApp cache side (a few minutes) for the profile photo.

Can I manage multiple WhatsApp Business numbers?+

Yes. You can connect as many WhatsApp Business numbers as needed to your Fullmetrix account. Each number has its own profile, but you can duplicate settings between profiles or apply bulk updates.

How do I restore a previous version of the profile?+

The full edit history is accessible from the Profile tab. Each change shows the date, author, and edited fields. You can restore a previous version in one click, without losing current changes.

What are the constraints for the profile photo?+

The profile photo must be square, with a minimum size of 192x192 pixels and maximum of 640x640 pixels. Fullmetrix automatically resizes and optimizes the photo to meet these constraints.

Can I configure different hours per day?+

Yes. You can configure different hours for each day of the week, with multiple ranges (morning and afternoon for example). Closed days can be marked as such and holidays can be added as exceptions.

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