WhatsApp templates

Manage all your WhatsApp Business templates from one interface

Create your WhatsApp templates, submit them for Meta approval, and organize them by category in a few clicks. Dynamic variables, action buttons, media, and a ready-to-use template library for e-commerce. Native connection to the Meta Cloud API.

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The problem

Managing WhatsApp templates is a nightmare without a dedicated tool

Obscure Meta Business Manager interface

The native Meta Business Manager interface for creating WhatsApp templates is slow, unintuitive, and full of pitfalls. Rejections are frequent without clear explanation, dynamic variables are complex to configure, and there's no library. Each template takes 15 to 30 minutes to create correctly, and even then, with no guarantee of approval.

No versioning or history

When you edit an existing template, you lose the history of previous versions. It's impossible to compare performance between two versions, roll back, or keep track of changes. This lack of versioning complicates team collaboration and multiplies human errors.

No reusable library

Each store or agent creates their own templates from scratch, unable to reuse others' work. The result: inconsistent templates, repeated mistakes, and an enormous workload at the scale of a team. Best practices aren't capitalized on.

The solution

A complete platform to manage your WhatsApp templates

Intuitive template editor

Create your WhatsApp templates in a few clicks with a dedicated visual editor. Message body, dynamic variables, action buttons (URL, call, quick reply), header media (image, video, document), footer. The editor validates Meta compliance in real time and avoids rejections.

Submission and approval tracking

Submit your templates for Meta approval directly from Fullmetrix in one click. Track the status of each template in real time: pending, approved, rejected with reason. Rejected templates can be corrected and resubmitted without losing history.

Ready-to-use template library

Access a library of pre-approved WhatsApp templates optimized for e-commerce: order confirmation, delivery tracking, abandoned cart, promo code, review request, customer birthday. Import them in one click and customize to your brand.

How it works

Create and approve your first template in 5 minutes

Choose a starting template

Import a template from the Fullmetrix library or start from a blank page. Library templates are optimized for e-commerce and have a Meta approval rate above 95%.

Customize the content

Modify the text, add dynamic variables ({{1}}, {{2}}, etc.), configure action buttons, and attach header media if needed. The real-time preview shows the final WhatsApp rendering.

Submit for Meta approval

Check template compliance with Meta rules (formatting, variables, buttons) and submit for approval in one click. Meta validation typically takes a few minutes to a few hours for compliant templates.

Use the template in your campaigns

As soon as a template is approved, it becomes available in your marketing campaigns, automation workflows, and support inbox. You can track its performance (open rate, click rate, conversions) and optimize it continuously.

Features

Template management built for e-commerce teams

Visual editor with preview

Create your templates with an intuitive visual editor and a real-time preview of the WhatsApp rendering. Variables, buttons, media, and formatting: everything is configurable without code.

Meta compliance validation

Fullmetrix automatically validates your templates' compliance with Meta rules before submission. Issues are flagged in real time to avoid rejections.

E-commerce library

Access over 30 pre-approved templates for e-commerce: order, delivery, abandoned cart, promotion, loyalty, customer support. Ready to use in one click.

Versioning and history

Every template change is versioned. Compare versions, roll back, or duplicate an existing template to create a variant without losing the original.

Testable dynamic variables

Test your templates with real dynamic variables before using them in production. Preview the final message as it will be sent to a real customer.

Performance tracking

Track each template's performance: number of sends, delivery rate, read rate, click rate, conversions generated. Identify the best-converting templates.

Integrations

Connected to your WhatsApp ecosystem

Fullmetrix template management is connected directly to the official Meta Cloud API for submission, approval, and template use in production. Templates are shared automatically across marketing campaigns, automation workflows, and the WhatsApp support inbox. Performance is tracked alongside Shopify, WooCommerce, and PrestaShop orders to measure real impact on your revenue and net profit.

FAQ

Frequently asked questions about WhatsApp templates

How many templates can I create?+

You can create as many templates as needed in Fullmetrix. Meta imposes a limit of 250 templates per WhatsApp Business number, but this limit is generally sufficient even for large brands. Deleted templates free their slot.

How long does Meta approval take?+

Meta approval typically takes a few minutes to a few hours for compliant templates. Rejected templates receive a rejection reason, allowing quick correction and resubmission. Fullmetrix validates compliance before submission to maximize approval rates.

Can I edit an already-approved template?+

Meta doesn't allow editing of an already-approved template. You must create a new version of the template and resubmit for approval. Fullmetrix simplifies this workflow by letting you duplicate the existing template and edit it in a few clicks.

What template categories are available?+

Meta offers 3 categories: Marketing (promotions, sales, new products), Utility (confirmations, tracking, account updates), and Authentication (OTP, verification codes). Each category has its own rules and pricing. Fullmetrix guides you in choosing the right category.

Are library templates customizable?+

Yes. Library templates are starting points optimized for e-commerce. You can fully customize them: edit text, add your brand tone, change variables and buttons. Meta approval remains necessary after customization.

What do I do if a template is rejected by Meta?+

Fullmetrix displays the rejection reason (marketing non-compliance, misplaced variable, forbidden formatting) and guides you in correcting it. Once corrected, the template can be resubmitted in one click without losing history. Most rejections can be fixed in minutes.

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