E-commerce Glossary

Dead Stock

Stock of products that no longer sell for a long time and immobilize capital.

Dead stock refers to products that have not been sold for a defined period (usually 6 to 12 months) and risk never being sold. They tie up cash, occupy space, and may become obsolete.

Identification: Dead stock = Products without sales for X months. The threshold depends on your sector: 3 months for seasonal fashion, 12 months for furniture. It is measured in COGS value and as a percentage of total stock.

Actions to liquidate dead stock include: aggressive sales, bundles with best-sellers, clearance sales, tax destruction. Better to recover 30% of the price than 0%.

Fullmetrix automatically detects your dead stock by last sale age and calculates the immobilized value, to trigger targeted liquidation actions.

Related terms

AOV (Average Order Value)Average amount spent per order in your store.See definition ARPU (Average Revenue Per User)Average revenue generated per user over a given period.See definition Blended CACAverage acquisition cost including all marketing channels.See definition Blended ROASOverall return on all advertising spend combined.See definition CAC (Customer Acquisition Cost)Total cost to acquire a new customer.See definition Churn RatePercentage of customers lost over a given period.See definition
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