E-commerce Glossary

Fulfillment Rate

Percentage of orders delivered complete, on time, and without incident compared to total orders.

Fulfillment rate measures the operational quality of your logistics: how many orders are delivered complete, on time as promised, and without error. It is a key indicator of customer satisfaction and logistics cost.

Calculation: Fulfillment rate = Perfectly delivered orders / Total orders x 100. Perfectly means: right quantity, right products, right address, on time, without breakage. A rate above 95% is excellent, below 90% signals problems.

Each point of fulfillment rate lost costs dearly: returns, disputes, customer support, negative reviews, loss of trust. Improvement levers are: stock accuracy, picking quality, carrier choice, packaging.

Fullmetrix tracks fulfillment rate by warehouse, carrier, and product to identify friction points and optimize your supply chain.

Related terms

AOV (Average Order Value)Average amount spent per order in your store.See definition ARPU (Average Revenue Per User)Average revenue generated per user over a given period.See definition Blended CACAverage acquisition cost including all marketing channels.See definition Blended ROASOverall return on all advertising spend combined.See definition CAC (Customer Acquisition Cost)Total cost to acquire a new customer.See definition Churn RatePercentage of customers lost over a given period.See definition
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