E-commerce Glossary

Micro-Conversion

Intermediate action that signals visitor engagement without being the final purchase goal.

A micro-conversion is a secondary action indicating that a visitor is progressing through your funnel without yet purchasing: newsletter signup, add to cart, account creation, guide download, video view, wishlist add.

Micro-conversions are valuable for: optimizing campaigns before they generate enough sales to learn, creating remarketing audiences, identifying friction points, feeding attribution models.

The main e-commerce micro-conversions are: ViewContent (product page), AddToCart, InitiateCheckout, AddPaymentInfo, Lead (signup). They should be tracked server-side to resist blockers and ITP.

Fullmetrix captures micro-conversions via its server-side tracking and forwards them to Meta, Google, and TikTok to optimize your campaigns on faster and more reliable signals than sales alone.

Related terms

AOV (Average Order Value)Average amount spent per order in your store.See definition ARPU (Average Revenue Per User)Average revenue generated per user over a given period.See definition Blended CACAverage acquisition cost including all marketing channels.See definition Blended ROASOverall return on all advertising spend combined.See definition CAC (Customer Acquisition Cost)Total cost to acquire a new customer.See definition Churn RatePercentage of customers lost over a given period.See definition
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