E-commerce Glossary

Server-Side Tracking

Data collection via the server instead of the browser.

Server-Side Tracking sends events from your server to analytics and advertising platforms, bypassing ad blockers and browser ITP/ETP restrictions. Unlike client-side tracking (JavaScript pixels), server-side tracking captures 15 to 30% more data. It improves attribution quality, campaign optimization, and GDPR compliance.

Related terms

AOV (Average Order Value)Average amount spent per order in your store.See definition ARPU (Average Revenue Per User)Average revenue generated per user over a given period.See definition Blended CACAverage acquisition cost including all marketing channels.See definition Blended ROASOverall return on all advertising spend combined.See definition CAC (Customer Acquisition Cost)Total cost to acquire a new customer.See definition Churn RatePercentage of customers lost over a given period.See definition

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