E-commerce Glossary

Upsell Rate

Percentage of customers who accept a higher-end product offer during the purchase process.

Upsell rate measures the proportion of customers who agree to buy a more expensive or premium version of a product they initially considered. It is a direct lever for increasing the average basket.

Calculation: Upsell rate = Orders with accepted upsell / Total orders x 100. Top e-commerces reach 10-30% upsell rate depending on the relevance of the offers.

Upsells can be offered before add to cart (product page), in the cart, at checkout, or post-purchase. Post-purchase upsell is often the most effective because the customer is already engaged.

Fullmetrix measures the impact of your upsell strategies on average basket, margin per order, and long-term LTV to identify offers that truly maximize your profitability.

Related terms

AOV (Average Order Value)Average amount spent per order in your store.See definition ARPU (Average Revenue Per User)Average revenue generated per user over a given period.See definition Blended CACAverage acquisition cost including all marketing channels.See definition Blended ROASOverall return on all advertising spend combined.See definition CAC (Customer Acquisition Cost)Total cost to acquire a new customer.See definition Churn RatePercentage of customers lost over a given period.See definition
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