Fullmetrix vs the competition
Detailed, honest and factual comparisons between Fullmetrix and the leading e-commerce analytics tools. Find the right tool for your needs.
Transparent comparisons
The e-commerce analytics market features dozens of solutions, each with its own strengths and weaknesses. We analyzed the most popular ones to help you make an informed choice.
Each comparison details features, pricing, supported platforms and ideal use cases. We acknowledge competitor advantages when they exist.
Alternatives to 20 analytics tools
Discover why e-commerce merchants switch to Fullmetrix.
Metorik Alternative for E-commerce Analytics
Fullmetrix gives you everything Metorik offers — profit tracking, cohorts, segmentation — plus PrestaShop support, audience sync to ad platforms, and pricing that starts lower.
Triple Whale Alternative for E-commerce Analytics
Get accurate profit tracking, cohort analysis, and audience sync without the Shopify lock-in or the $179+/month price tag. Fullmetrix works across WooCommerce, PrestaShop, and Shopify.
Polar Analytics Alternative for E-commerce Analytics
Get powerful e-commerce analytics without the enterprise price tag. Fullmetrix offers profit tracking, cohorts, and audience sync across three platforms — starting at €9/month.
Lifetimely Alternative for E-commerce Analytics
Go beyond Shopify-only LTV analytics. Fullmetrix gives you profit tracking, cohorts, RFM segmentation, and audience sync across WooCommerce, PrestaShop, and Shopify.
TrueProfit Alternative for E-commerce Analytics
Get profit tracking plus cohorts, RFM segmentation, and audience sync to ad platforms — across WooCommerce, PrestaShop, and Shopify. No overage fees.
Putler Alternative for E-commerce Analytics
Get real-time analytics, cohort analysis, and audience sync to ad platforms — with a cleaner interface and PrestaShop support that Putler lacks.
BeProfit Alternative for E-commerce Analytics
BeProfit focuses on Shopify profit tracking but offers limited WooCommerce support and no PrestaShop. Fullmetrix covers all three platforms with advanced analytics included.
Peel Insights Alternative for E-commerce Analytics
Peel Insights offers powerful analytics but starts at $499/month and only supports Shopify. Fullmetrix provides similar features at a fraction of the price, with multi-platform support.
Glew.io Alternative for E-commerce Analytics
Glew.io offers 250+ KPIs but users report data inaccuracies and aggressive upselling. Fullmetrix focuses on reliable data with PrestaShop support included.
OrderMetrics Alternative for E-commerce Analytics
OrderMetrics handles Shopify profit tracking but lacks WooCommerce and PrestaShop support, and its interface is showing its age. Fullmetrix offers a modern multi-platform experience.
PrestaShop Metrics Alternative for E-commerce Analytics
PrestaShop Metrics is in decline: no longer maintained, removed from the Marketplace, unfixed bugs. Fullmetrix picks up where it left off with advanced analytics and active support.
Northbeam Alternative for E-commerce Analytics
Northbeam excels at multi-touch attribution but costs $999/month minimum and offers no profit tracking or LTV. Fullmetrix provides complete, accessible analytics.
ThoughtMetric Alternative for E-commerce Analytics
ThoughtMetric focuses on marketing attribution but offers no profit tracking, LTV or cohorts. Fullmetrix provides complete e-commerce analytics with PrestaShop support.
Littledata Alternative for E-commerce Analytics
Littledata specializes in GA4 and server-side tracking but offers no analytics dashboard, profit tracking or LTV. Fullmetrix provides complete e-commerce analytics.
Conversific Alternative for E-commerce Analytics
Conversific offers basic reports for Shopify but lacks profit tracking, cohorts and audience sync. Fullmetrix provides complete multi-platform analytics.
Fullmetrix vs Matomo: E-commerce Analytics
Matomo is an excellent open-source web analytics tool. Fullmetrix specializes in e-commerce business metrics: profit, cohorts, RFM and audience sync.
Fullmetrix vs Google Analytics: E-commerce Analytics
GA4 excels at free web analytics. Fullmetrix complements GA4 with profit tracking, revenue cohorts, RFM segmentation and audience sync to ad platforms.
Fullmetrix vs Shopify Analytics
Shopify's native reports show revenue and orders, but not net profit, cohorts, RFM or LTV. Fullmetrix fills these gaps.
Fullmetrix vs WooCommerce Analytics
WooCommerce's native reports show revenue and orders. Fullmetrix adds net profit, LTV, cohorts, RFM and audience sync to ad platforms.
Fullmetrix vs Klaviyo: E-commerce Analytics
Klaviyo is an email marketing tool with basic analytics. Fullmetrix is an e-commerce business analytics tool with profit tracking, cohorts, RFM and ad audience sync.
Detailed comparisons Fullmetrix vs
Feature-by-feature comparison table.
Fullmetrix vs Metorik
Two e-commerce analytics tools, two different approaches. Honest comparison to help you choose.
Fullmetrix vs Triple Whale
Triple Whale dominates Shopify attribution. Fullmetrix dominates multi-platform profit tracking. Honest comparison.
Fullmetrix vs Polar Analytics
Polar Analytics is an enterprise tool at $300+/month. Fullmetrix offers similar features from 9 EUR/month. Honest comparison.
Fullmetrix vs Lifetimely
Lifetimely excels at Shopify LTV and cohorts. Fullmetrix adds multi-platform, RFM and audience sync. Honest comparison.
Fullmetrix vs TrueProfit
TrueProfit is the Shopify profit specialist. Fullmetrix adds multi-platform, RFM and audience sync. Honest comparison.
Fullmetrix vs Putler
Putler aggregates multiple payment sources. Fullmetrix focuses on advanced e-commerce profit tracking. Honest comparison.
Fullmetrix vs BeProfit
BeProfit specializes in Shopify profit tracking. Fullmetrix covers PrestaShop, WooCommerce and Shopify with advanced analytics. Honest comparison.
Fullmetrix vs Google Analytics 4
GA4 analyzes web traffic. Fullmetrix analyzes e-commerce profit. Two complementary tools, not competitors.
Fullmetrix vs Shopify Analytics
Shopify Analytics is included in your subscription. Fullmetrix goes further with profit tracking, cohorts and audiences. Honest comparison.
Fullmetrix vs Klaviyo
Klaviyo excels at email marketing. Fullmetrix excels at profit analytics. Two complementary tools. Honest comparison.